Table of Contents
- What is Email Marketing?
- 9 Lies You’ve Been Told About Email Marketing
- 1. In this day and age, no one checks emails anymore
- 2. You should email free useful content to get your list to like you
- 3. You should make an offer for every 5 useful content emails
- 4. You should write shorter emails
- 5. You should make emails look professional with stylish templates
- 6. If they don’t buy after 7 days, they will never buy
- 7. You need to be a great writer to come up with great marketing email
- 8. You need to wait for 3 emails before asking for the sale
- 9. If you’re getting unsubscribes, you should stop emailing your list
- Why Email Wins?
- 10 Reasons Why Email Marketing is superior
- How do you build an email list?
- What you need to make your emails land in the inbox
- Crafting Infotaining email contents
- 1. Send a Newsworthy announcement
- 2. Choose a Side in a controversial issue
- 3. Pick a Fight
- 4. Rant
- 5. Challenge The Industry Norms
- 6. Use a humorous tone that is Self-deprecating
- 7. Share your personal experiences
- 8. Recall other people’s stories
- 9. Fables
- 10. Report on other industries
- 11. Behavior critiquing
- 12. Checklists
- Engaging Hacks for Your Email Body
- Best Email Subject line Formats
- 1. The “How to” subject lines
- 2. Personal
- 3. Confusion and chaos
- 4. Deadline
- 5. Question
- 6. Contrast
- 7. Movie/ Book/ TV show Titles and Quotes
- 8. Making Announcement
- 9. Using Numbered list
- 10. Mind Reader
- 11. Celebrity
- 12. Benefit
- 13. Offensive
- 14. Give Reasons Why
- 15. Standoff
- 16. Story
- 17. Self Deprecation
- 18. Sudden Death
- 19. Schooling
- 20. Art
- 21. Wrong
- 22. Report
What is Email Marketing?
Email marketing has been defined in different ways by different people, but in its most basic form, email marketing can simply be broken down to marketing carried out through the use of emails.
The problem with this viewpoint is its limit, as email marketing entails a lot more than what that encompasses.
It categorically includes the development of both interpersonal and business relationships with intended or potential customers/clients through the promotion of products and services, advertisements, requesting for business patronage or donations, third party ads, purchase guidance, and immediate purchase.
It helps with keeping your customers abreast of information, and brand updates. If done effectively, it encourages prospective customers to be potential loyal and repetitive customers.
Email marketing is just a fraction of what internet marketing entails, other forms are online marketing via websites, social media, blogs e.t.c., and since it is essentially carried out electronically instead of using a postal service, you get the benefit of a decluttered and paper-free environment.
if email marketing done horribly, it can drive your potential customers away.
Examples of such bad practices are extremely common, you may have witnessed some, most likely in your spam folder where you find all sorts of click baits, phishing links, and glitchy content which splatters all sorts of pop-ups all over your screen.
this may end up giving your website, company or businesses some sort of bad reputation leading to loss of customers.
Keep in mind that email marketing strategies commonly seek to achieve certain primary objectives;
- Customer acquisition and retention.
- Generation of trust.
- Brand awareness.
9 Lies You’ve Been Told About Email Marketing
Like every other aspect of tech, most people have some perceived notion or rumors that have been carried around over time which may somehow look true, but they are entirely not.
Most of these myths are then passed down and regurgitated by certain professionals and amateurs through different channels over the years.
If you are not careful, following those myths and rumors may result in losing your customers and basing your entire business on unfounded myths.
Below are some of these common myths and their disclaimers.
1. In this day and age, no one checks emails anymore
This particular myth has been disproved by statistics. According to a study conducted, it shows that smartphone users tend to check their emails more often than Facebook or any other social media platform.
A lot of Professionals and people you are most likely to do business with check their emails first thing when they wake up before they tend to check any other thing.
To buttress the point, here are additional facts and statistics on email:
- Email subscribers’ engagement is 39,400% higher than social media followers.
- Email converts almost 9000% better than social media
- Email customers buy 20.2 times more on average than social media customers.
- In 2022, global email users amounted to 4.2 billion users (Statista, 2022). This figure is set to grow to 4.5 billion users in
2025 (Statista, 2022)
- In 2022 alone, 333.0 billion emails were sent and received each day (Statista, 2022). That’s a staggering amount of daily
emails. Not just that, but this figure is expected to increase to over 376.3 billion daily emails in 2022 (Statista, 2025)
- For every $1 you spend on emails marketing, you can expect an average return of $42 (DMA, 2019)
- 81% of SMBs still rely on email as their primary customer acquisition channel, and 80% for retention
- The average open rate for a welcome email is 82% (GetResponse, 2017)
- More than 60% of customers would prefer to be contacted by brands via email.
- 61% say they like to receive promotional emails weekly and 28% want them even more frequently.
So the idea that people don’t check emails anymore is entirely unfounded and untrue. The thing is most people love to buy because buying gives them dopamine, and all you need to be able to do is to know how to present your offers to them.
If email is adapted properly, you can always pitch offers to the people on your list and get away with it.
2. You should email free useful content to get your list to like you
A lot of times, most things that are given out for free are most likely to be underestimated or lacking in value, so the idea that the people that subscribe to your email list will like you if you give free value is untrue even though it may be helpful for other aspects.
It’s important you also know that giving out too much free stuff will devalue your products/services.
3. You should make an offer for every 5 useful content emails
This is also not true because 1 out of 5 consumers say they read every email they receive just to see if something’s an offer, so it doesn’t really matter.
4. You should write shorter emails
This has been disproven several times as long emails that have been sent by professional email marketers have been known to get high open rates, it all just depends on the content.
5. You should make emails look professional with stylish templates
Compared to academics or most professional occupations that majorly involves formalities, many people don’t care about aesthetics, the email subject is what draws them in and you don’t necessarily need to spend excessive time developing specific templates or specialized email structure.
6. If they don’t buy after 7 days, they will never buy
This is also not true because even if they don’t buy and you advance the relationship, they’re more likely to buy later. Sometimes, all that is required is a little bit of trust and brand familiarity developed over time.
7. You need to be a great writer to come up with great marketing email
This is true to an extent but not entirely true.
True in the sense that knowing how to personally structure your emails and the content is key but you can either hire writers to develop your emails for you, or freelance, and as time goes on you become familiar with how to write them too.
so you don’t need them anymore.
8. You need to wait for 3 emails before asking for the sale
You don’t need to wait that long to ask for the sale. If done properly, you can begin that from the get-go. Never delay sales.
9. If you’re getting unsubscribes, you should stop emailing your list
Another lie you should dispel. Unsubscribes are good because they are indicators that your emails are getting delivered. You should also celebrate unsubscribes because these are people that will most likely not buy from you.
Why Email Wins?
Over the years there have been certain debates and studies to make comparisons with email marketing and other mediums of marketing.
there has been Email Marketing vs Social media and various others. It is interesting to note that the number of social media users actively increased by 320 million in past year.
do you want to know what the majority of them have in common?
Compared to Email marketing, these other mediums e.g. Social media marketing is very broad. But the real question that we should be contemplating is which of these mediums is suitable for your business?
The sole aim of ‘marketing’ as a whole is generating awareness of your product/service based on your Unique Selling Proposition (USP) and hereby developing your lead and/or brand awareness, trust and customer loyalty etc.
So how do we ensure that customers are being reached in an effective way in this era of data-driven marketing?
As indicated above, most social media platforms are comparatively broad and what does this imply?
It implies that the user database and information for Email is far more superior and larger compared to social media, this automatically transforms to more target customers being reached via email compared to social media.
Compared to all other types of internet marketing, Email campaigns have the maximum reach, it is also the least expensive.
10 Reasons Why Email Marketing is superior
everyone has an email address, as most people registering for social media have a prerequisite to have mails. Email marketing yields $44 back for every $1 you spend – a 4400% ROI.
there’s no such thing as “list slap”, no such things as blocks or maximum amount of promotions and advertisements on platforms, no limit on content.
3. Fast & forgiving
A new day is a new opportunity to test new things and start afresh, unlike laws on social media that restrict certain activities, also you get to rid yourself of factors such as personal bias and prejudice.
4. Money media
Most consumers research stuff on YouTube and Google, share stuff on social media like Facebook, Twitter, Instagram and end up buying stuff through email.
5. Preferred by customers
Due to the lack of filters on most social media and a host of other difficulties, most customers when given the option to choose, prefer to be marketed to via email as it seems more personalized.
Most business professionals, office employees, and customers tend to capitalize on most of their spare time, they admit that they check their emails from time to time. while in line, in bed and even in traffic
it takes the same time and effort to email 1,000 subscribers as it does 1,000,000. You can also take bulk actions with a minimum amount of fuss and stress.
Email is fool-proof, easier to navigate and use.
there’s nothing more powerful than getting your customer’s permission to be in their inbox as often as you want to be there.
The wisdom in this is the concept of consent, as anything you feed your customers after this is due to their permission and you are more likely to get a response or purchase through the idea of their own willingness and lack of coercion.
you can’t tax or monopolize email, you can’t, also be charged for it. You also do not have to pay for advertisements or promotions or pay to use and market your own products over a particular duration.
You do so, at your own pace with little to no cost.
How do you build an email list?
An email list is a collection of real peoples’ email addresses that you have collected through different means. As a serious list builder, your email list should be in your autoresponder account.
We’ll touch on the two most common ways of building an email list which includes
- Paid traffic
- Free traffic.
This is you building an email list through the buying of traffic/clicks from trustworthy solo ads vendors.
Whatever the niche you are in or the products you sell, you can always get traffic to it. Buying solo ads is the most effective and fastest way of building an email list because from any traffic you run, you will always get email addresses in your autoresponder.
For example, if you buy 500 quality clicks from a good solo ad vendor, there’s a high chance that you’ll get a minimum of 100 email addresses from the campaign. That is 100 people you can market to via email.
What do you need in order to buy paid traffic?
The first thing you need is a capture page. A capture page is also known as an opt-in page/squeeze page. This the page you’ll send your traffic/clicks to and anyone that’s interested in your offer will input their email address.
When someone inputs their email address in your autoresponder, two things should happen:
- You’ll have their email address in a list in your autoresponder account.
- They’ll get redirected to your sales page.
This way, if they don’t buy your offer on the front-end( immediately), you can market to them via email.
Keep in mind that anyone that decides to opt into your capture page has shown interest in what you offer, then your main job is to convince him/her to buy.
Here is a list of SOLO Ad Platforms you can buy and start with.
How do you build a capture page?
If you’re a complete beginner, we recommend LeadPages and you also get a 14-day free trial to see if it’s for you or not.
While we recommend LeadPages for building your capture page because of its numerous integrations and tools which will help your online business, you can also build a capture page with GetResponse completely for FREE.
Things to keep in mind when creating a capture page
- No distractions.
- Too much color is a NO!
- All things should fit on one page
- It should be mobile-friendly.
- Ask a question
- The simpler, the better.
The fact that we recommended paid traffic doesn’t mean that free traffic is bad.
Just that paid traffic brings faster and more effective results. You can build an email list with free traffic through your blog or social media pages. This requires hard work and consistency.
What do you need to build an email list with free traffic?
1. Capture page: Just like with paid traffic, you also need a capture page to collect peoples’ email addresses.
2. Lead Magnet: A lead magnet is a free product you give out to people in exchange for their email address.
How do you get a lead magnet for Free?
The best way to get a lead magnet completely for free is to use PLR products. PLR products are private label rights products where the author gives you the resell rights to their intellectual property.
Below are some of the websites you can get PLR products completely for free
How To Deliver Your Lead Magnet To People
The next thing to do is download the lead magnet as a PDF file on your computer, upload it to your Google Drive or Dropbox and get a sharable link.
Once you have the link, you then go into your LeadPages account to set it up so that when someone opt into your capture page, they get redirected to the lead magnet or to a page where they can download it.
If you build your capture page on GetResponse, you can also deliver your lead magnet through it. All you have to do is set up an email that goes out automatically to any new person that joins your list on any day.
This email will contain the download link to your lead magnet.
What you need to make your emails land in the inbox
There are certain practices that set a good email marketer apart from a very bad one, and these surefire practices are the most accurate way to get your emails into the spam folder or clients
directing them straight into the trash. So what exactly makes one a bad email marketer?
It is simply checking how deliverable your emails are (low email deliverability). Can you recall the last time you ever opened your spam folder and started actively going through emails in there? The odds of you doing that are from zero to slim.
It is possible that you may never have even checked your spam folder before. Sending emails that will eventually end up in your prospective customers’ spam folder is quite the same as not sending any emails at all as most people tend not to check it.
Few moments that prompt customers to check may be a direct instruction which is not advisable nor sustainable in the long run neither is it scalable.
Emails that end up in the prospective customers’ inbox are very important for an email marketer’s success.
Below you will learn why most marketers’ emails don’t end up in the inbox, how to fix it, and how to make sure you’re inboxing consistently, reaching your prospects and targets, and maximizing value from your list.
reputation is a score assigned to a sender (the email marketer) based on the quality of their email campaigns, their frequency, size, user response, and user’s interaction.
It is used in determining whether an email service provider will deliver emails to a users’ inbox or not. The sending reputation is how Internet Service Providers will identify you as a legitimate sender.
ISPs collect valuable data checking whether or not if you are following the proper sending practices every time you send an email campaign.
There are two types of email reputation—IP reputation and domain reputation.
Let’s take a look at the difference between the two and why paying attention to both is important. The 2 types of reputation affecting the deliverability of your emails are:
- Your IP reputation
This is determined by the type of autoresponder you make use of. Emails are sent from IP addresses, and these IP addresses serve as unique identifiers of email streams.
Some companies send from a shared IP, and what this implies is that different companies end up using the same IP address to send their emails.
The senders with a larger email sending volume will most likely opt to send from a dedicated IP address that belongs specifically to their organizations.
One thing to also note is that, no matter what your sending volume may be, you should send your transactional and marketing email on separate IP addresses.
Okay, enough technical stuffs. All you need to know is that your IP reputation depends on your autoresponder company and you don’t have control over this.
What you can do is test your IP reputation. Sendescore helps you determine if your IP is good or not.
- Domain reputation
This is determined based on the “From Email” you use in sending your emails. It is different from IP reputation as it is based on your sending domain instead of your IP address.
So what does this mean?
It means that your brand will take precedence when it comes to ISP filtering decisions.
To prevent a case of bad domain reputation, follow the best practices of stripping your emails of words that can trigger spam filters: some of these words include money, cash, dollar, etc.
The more you get reported as spam and the more your emails land in spam, the worse your domain reputations get. A few questions to ask concerning your reputation
1. Do your emails provide any value for your subscribers?
2. Do you engage?
3. Is your IP on any blacklists?
2. Email Delivery Rules
Like life and literally every other profession who has their own set of rules, and the bulk of success to be achieved is to play by those exact rules, email marketing also has its rules and regulations.
If you follow the rules, you’ll achieve a high email delivery and generate more engagement nearly each and every single time.
So, Here are the 8 essential rules you need to follow in order to improve your email deliverability
1. Make sure to comply with spam filters and rules by avoiding spam keywords such as “profit” “cash” “investment” “done for you” and other words that feel ‘sketchy’.
Other words such as Clearance, stuff, buy, buy now, order now, direct, order status, claim and sale, Ads, click here, subscribe and many more are also on the list. To get a more comprehensive list, check out this link.
2. Subject lines are usually one of the first things that garner the attention of a potential customer and they are usually decisive as to whether a reader might open an email or not.
Here a few bad practices while writing subject lines:
- Using caps and exclamations points.
- Using spam trigger words as explained earlier.
- Click-bait subject lines.
- Misleading the reader with the subject line.
- Lengthy and extreme subject lines.
Here a few good practices while writing subject lines:
- Always make it about the reader
- You can now make use of emojis
- Make sure the subject lines sync with what’s in the body of the email
- Make it mobile-friendly because everyone is on mobile now
3. Use 1-2 links per email with proper formatting and no images.
4. Generate a response: By generating a response, your ISPs will see you as someone who interests your audience.
So how do you generate a response from your list? To trigger responses from your clients, here’s what you should do:
1. Request feedback
2. Ask questions
3. Offer an ethical bribe
5. “From Email” and “From Name”: Your “From Name” should be your personal name or your avatar as this helps improve trust.
Also, your “From Email” should be a domain-based email address as this will greatly improve your delivery rate.
6. Cloak your links always. When you cloak an email link, it becomes shortened, it appears neater and becomes pleasing to look at.
What this does is that it increases the click-through rate and it helps to prevent your main domain being blacklisted as a third party link is being used to cover the main domain link.
Other advantages are better delivery rates, link management, and easy tracking.
Do not use bit.ly as autoresponders have already blacklisted them. Using this will cause more delivery problems to use. The best cloaking and tracking tool to use is Click dot org.
7. Avoid duplicate content. This may end up getting your emails flagged as it is a bad practice.
Duplicated contents may also put off your potential customers and they may end up never opening your emails again.
8. Use enticing Preview Text. These days Email Service Providers give you a chance to preview the body text.
Also, do not abuse that, most importantly, make sure the preview text also is aligned with the subject and body so it does not look like clickbait.
Entice the user in the preview text on what’s coming, lead them on.
3. Asking For Whitelisting to Increase Reputation
The average inbox placement rate in the U.S. as of 2018 was 85%. Breaking this down, what that means is that out of every four emails sent, one didn’t deliver and this could result in a huge loss of opportunity, potential customers and Returns On Investment.
Even with all the tips and best practices listed above, they may not necessarily make your emails full-proof from ending up in the spam section.
There’s only one way to confidently ascertain that your subscribers will end up receiving your email, and that is by getting them to intentionally put you on their email whitelist.
Either your subscribers whitelisted on their own accord if they already know how to, or you asked them to whitelist your email address in their respective ISPs is one of the advanced ways you could use to jack up your reputation and get more emails delivered directly into their inbox.
So how do you go about that?
1. The first step is to simply just ask
As basic and direct as this is, it is actually the most effective way. It isn’t enough to ask to be whitelisted, you also need to provide and explain step-by-step instructions on how to get whitelisted.
2. Next is to back it up with a welcome email
Make sure to send an autoresponder email when your subscribers end up signing up to be whitelisted.
Although this may appear quite obvious, most businesses tend to go about it wrongly. The most efficient way to go about this is by simply sending a “welcome” email that ends up like a test process.
3. You can also place a Call-to-action (CTA) at the end of your emails
This is also one of the best practices in email marketing. It involves including a call-to-action (CTA) asking subscribers to get your email address whitelisted.
It may feel somewhat pushy, skeptical or you may think it will look like spam. All you need to do is to just apply best practices that make it appear nos-intrusive and spam-like.
4. Send your subscribers a message of “How to Make Sure You Keep Getting Our Emails” type of Emails.
Another way to achieve getting whitelisted is to send them an email with detailed and descriptive instructions on how they can whitelist your emails with various email services.
The not so good side of this is that some subscribers may end up viewing it as spam, so this method is usually not advisable as it does not follow best practices.
It is just an approach to be used as a form of last resort under specific circumstances.
5. A way to get yourself whitelisted without is by getting subscribers to reply to you
This transforms your emails to automatically getting whitelisted due to ESPs registering those responses as indicators of the subscribers wanting to receive your emails.
Therefore, you need to create original content that offers great value for the subscriber and if they end up responding directly to the email sent. YOU WIN!
finally In addition to those already listed and explained above; you should also be empathetic to your readers, remove non-engaged subscribers, always ensure to add opt-in and set expectations when people subscribe, make it very easy to opt-out, and send subscriber behavior-based emails.
Crafting Infotaining email contents
What is Infotainment?
Infotainment, as its name implies, is just a hybrid of the word information and entertainment, what this implies is you making a little mix between fun, giving your subscriber the needed information and amassing profits too at the same time.
In this day and age where people’s attention span is a little bit short, people want to be entertained and at the same time want to be informed, yet they do not want it to appear too obvious.
Also keep in mind that it breaks the majority of the rules we have previously discussed, and that is what makes it interesting.
Infotainment is a key component of email marketing as it makes you become noticeable by your customers, hence, making them develop an interest in your offer.
we will highlight some infotaining formulas that you can apply to your email marketing campaigins.
1. Send a Newsworthy announcement
This consists of news that gets attention in your niche. You need to feed your subscribers’ information with a news-like approach,
it helps them have this notion of what to expect when you share news related to your product. It also helps you win back inactive recipients.
This approach also has a very personal tone and makes the recipient feel like they are getting very valuable information first hand.
This way you can sneak in your product launch, services, and important information via emails without looking too desperate.
2. Choose a Side in a controversial issue
Majorly, all industries have their controversies and most people avoid talking about it.
This is where you come in, you should pick a side in any controversial issue in your industry. Explain why you are for or against the controversial topic in an interesting yet outrageous way.
This will capture the interest of the subscriber and they would definitely look forward to reading more and more from you.
3. Pick a Fight
Picking a fight will also go a long way in helping you get noticed quickly.
Here are the things you can pick a fight with:
- A school of thought
- Competitor product
- Your competitor.
Ranting is a form of infotainment that people enjoy and will most likely always look forward to. They see it as an outlet, a channel to focus on and a slight distraction.
5. Challenge The Industry Norms
The rules and norms in your niche or industry should always be challenged in order to give people the infotaining value they need.
6. Use a humorous tone that is Self-deprecating
Most people like people who don’t take themselves too seriously, they find some sort of relief and humor in them.
A lot of times, the world is already too tight-fisted and most people are looking for outlets as self relief, but you must not make it too conspicuous, as your attempts may come off as forceful comedy.
A lot of people like to hear stories, and the most authentic kinds are the ones that are relatable, it may either be a random experience you may link back to your newsletter or a story that eventually redirects to the topic of interest.
What this does is that it creates a deep sense of connection and empathy between you and the subscribers.
Sharing those experiences with your subscribers is a good way to promote your products while highlighting the lessons and takeaways you learned from your previous experience.
8. Recall other people’s stories
Recall that the above said personal experiences, but you can also tap into the resource of other people’s stories to pique the interest of your subscriber.
Make sure the story is not too random, and it actually guides the subscriber to whatever intentions you have in mind, be it promoting a service or product, or getting whitelisted.
There are a gazillion stories out there on the internet for you to grab and draw lessons from.
Generally, fables are very enlightening and introspective, they allow you to contemplate and are mostly used to drive home a point or narrative.
So how is it favorable to use?
The thing is, fables are exactly how they are defined and can be twisted and adapted to suit any point of view or argument.
10. Report on other industries
Keeping up with the latest trends and discussions from other industries keeps you far ahead of the curve.
It allows you to be able to direct and subtly derail discussions from whatever field based on their topics and then divert them to whatever information you need to feed them.
11. Behavior critiquing
All industries have behaviors that can be critiqued and linked to your niche.
Behavior critiquing is just judging the merits and faults of something based on human behavior. All you simply need to do is research the most often talked about behavioral criticisms and simply adapt them to whatever information you need to provide to your subscriber’s list.
Checklists have been known over time to be the most ultimate form of online clickbaits.
This is simply because a lot of people love them. Checklists are very easy and deliciously straightforward to comprehend.
Engaging Hacks for Your Email Body
These hacks are intended to dress your Email Body, the same way you put on clothes to beautify yourself. They are:
1. The Radio Host Method
Have you ever noticed the ways and approaches talk shows and radio hosts use, they simply bring up an idea or controversial opinion and then debate about it.
They mostly make use of trending or the latest controversial issues. If you want to adapt this to your emails, simply bring up a hot topic, offer an opinion or a counter opinion on the trending topic, then you link it to an aspect of your information, services or products you are trying to bring forward and make a call to action.
2. The Blindfold
The aim is to keep them blindsided, not able to see the next line of action or figure you out.
With this approach, you’ll choose a topic your subscribers may find confusing or annoying, or a little bit unclear, you then give them a little bit of hope, you imply that you have a solution and that the whole story is not being revealed to them.
you then attach a link to a sales letter or a material to be sold that reveals the conundrum of information.
This is just an extravagant way of clickbaiting, but with strategy. They are usually short emails.
3. The Three “H”s
This divides the email into three basic parts composed of 3 H’s.
- Here’s what I have for you.
- Here’s what it will do for you.
- Here are the reasons why you need to act urgently.
You can go about this by simply diving into a story, guide the narration and narrative, analyse the story and the lessons that should be derived, then slowly transition the email into whatever you have to offerand then guide them to a call to action.
Storytelling, if done properly can be utilized in amassing a lot of engagements, interactions and sales compared to whatever methods you may have previously applied, and there are certain techniques you can adopt to get this result.
we will take you through 5 basic story techniques that will help you to utilize and convert cold traffic into sales.
Applying these techniques make your subscribers become more inquisitive about whatever it is you have to offer and this will eventually turn them into your most loyal fans and regular buyers.
So what types of stories do you adopt?
- News Reportage
The news anchor format has proven over time to be effective, all you need to do is to report happenings all around your niche and deliver it in a regular news format.
After being done consecutively, you can input CTAs and whatever offers you have for the subscriber.
This involves adopting a story from any memory of yours or any close person that can be linked back to the services, products, or offer you are promoting.
Whatever field or niche you may belong to, it has some sort of history, founders, and technological advancements.
These histories may have become a little bit forgotten or slightly erased. Digging deep and bringing the history of the field or niche portrays you as knowledgeable, smart and it also helps you gather a sense of familiarity and trust.
A daily catalog of most of the day to day activities of your brand or just the niche in general, you provide them daily with how the day went and what projects are being developed and worked on.
Doing this mirrors what your subscriber may be going through. It also helps a lot to ask questions and provide solutions to whatever problems or projects highlighted daily.
Fables are made up stories which you can adapt to suit whatever narrative you want.
Also known as the scare tactic, is simply scaring your subscribers with a story that has an implication for their lack of action or lethargy on action-taking.
This is also another short email just like the blind man/blindfold, but it is shorter. It is segmented into Four Ts:
- This is what I have for you.
- This is what the product or offer is going to do for you.
- This is how much time you’ve got left to get it.
- This is where to go.
Best Email Subject line Formats
We have previously touched on Subject lines, explaining the bad and good practices, but this time we are going to break subject line formats.
Let’s dive deep into them.
1. The “How to” subject lines
The first format is to use the How to [insert benefit] or [insert problem] or vice versa.
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Imagine how you would describe something, or tell a friend to do something in a more private way. Like discussing food, sport, lifestyle and relationships with your very close friends?
- My stupid mistakes
- Dump Him! He’s not worth it.
- My most embarrassing moments
3. Confusion and chaos
you simply pique the interest of the reader through constant prodding to increase their curiosity and make sure to not reveal too much or reveal nothing about what’s in the content of the email.
- Worse Products
- Silent Explosions
Create a sense of urgency by telling them how much time is left for a bonus offer or how much a product will be available before it gets outsold or expires.
- Last Chance
- 6 Hours left
- 2 days to go
- Final Notice
Any human would most likely get sucked in to answer carefully crafted questions designed to pique interests.
It is a known psychological trick because our brains have been wired to not be able to ignore those kinds of questions.
Even more fascinating is the fact that without opening, The yes or no questions are the ones most likely to lure us in, after affirming or denying the question, we tend to open the mail for confirmation.
- Do you need sales?
- What’s the best day of the week to advertise products?
- Social media marketing or Email marketing?
This aids in laying emphasis on whatever selling point you have by highlighting the difference or comparative advantage and disadvantages between 2 or more things.
- Make big money with a small list
- How I became a top producer without any personal selling
- Free traffic vs Paid traffic.
7. Movie/ Book/ TV show Titles and Quotes
You know how whenever you come across certain words or phrases that remind you of a certain popular or favorite game, a fuse suddenly lights up in your brain, that’s also how this works.
Just adopt this and play around with very popular book or movie titles or the catchphrases and you are sure to get people’s attention.
- The Fault in our Ads.
- Traffic Heist
- Jurassic Ads
- Avengers Ad-game.
8. Making Announcement
Announcements create a sense of urgency. Most people feel let down if they feel like they are getting left out of deals or offers compared to other people.
so there is always this need for a rush, to always be the first to get there.
- New software for backend developers
- New websites for traffic generation
- Latest approaches to getting subscribers
9. Using Numbered list
Placing a number on a series of instructions automatically transfers values to them because they become more defined.
Right from inception, it has been the most popular form of clickbait technique generally on the internet, it also helps your ranking for web pages through SEO.
So, most people are used to automatically clicking on numbered subject lines and they become more trusting and enthusiastic to open up the mail .
- 5 ways to boost your website traffic
- 6 ways you can monetize your blog
- 15 ways to earn money online
- 11 reasons why you should hire a copywriter.
- 10 ways to detect ad frauds
10. Mind Reader
Most people are a bit unempathetic, so most of the things that do not concern them, they skip.
So you have to leverage on their self-interest. Try to figure them out, tread their thoughts and echo what you think they feel, find a common ground and once they feel you understand their ideologies or current line of thoughts they associate with you.
To adopt this technique, you have to be really perceptive.
- Looking for the best ways to promote your blog
- Do People really care?
- Tired of not making enough sales?
You know how gossip and entertainment platforms and websites thrive?
All they do is mostly lookout for the latest scandals or leverage on the choices or hobbies of certain celebrities to get views and clicks.
You can also do this by making use of the appeal of the celebrity brands or their most recent discussions and redirect their focus to your niche.
- Donald Trump’s recent announcement
- Johnny Depp exonerated, Amber Heard Exposed
- Russell Brunson’s Email Marketing Technique leaks.
This does not require much effort as we all want something that we think we can make use of to our own advantages.
So, you simply just have to highlight what they stand to gain.
- Free ticket to August Email Marketing class.
- 80% off first purchase.
- Easily monetize your blogs and websites.
This is a slight play on people’s easily offended mindsets. Tease them and whatever you feel their ideology is.
A little provocation on sensitivities too works, then you redirect that and make it comparative to most products and services that are from your competitors, making them see the need to always go with yours.
- The easiest way to lose your money and go broke if you try this approach.
- Are you gullible enough to purchase Ads from Skukar’s platforms Why your life is on a spiral.
- Believe John Doe at your own peril.
14. Give Reasons Why
Ask questions, give opinions and advice, aid your subscribers to see the need to continuously read your emails, or purchase your products.
- Why email marketing will outlast social media marketing
- Why you should never use Facebook ads
Make comparisons, descriptive analysis and measure comparative advantages between the most talked about debates in your niche or just pick a topic people regard as controversial or never truly want to talk about and discuss.
- Email Marketing vs Social media Marketing
- Facebook ads or Youtube Ads
- Writing vs Media(Images and Videos)
- Amazon vs Alibaba
No stranger to this, simply summarize what your email is about in the form of a storytelling title.
- How I ended up being an email marketer.
- The one time I broke my arm.
- What I have learned from 10 years in internet marketing.
17. Self Deprecation
To most people, self-deprecation is not only a sign of good humor, it also portrays a sense of humility.
Most people tend to not like people they perceive as snobbish, they prefer people who they perceive as not condescending.
Because why not? After having to go through the rigor of their employers, they do not want a repeat of that, so a little bit of humor anywhere would do for them.
Making fun of yourself makes you more likable and approachable but ensure you do not overdo it so as not to be regarded as a complete clown.
- What people think of me as someone from the middle east.
- My ex-boss once mistook me for his long lost relative.
- I am a relationship expert… Single, with about 50 cats.
18. Sudden Death
This is usually used because of the shock effect associated with dying.
- Death of Email Marketing
- Death of Google Adsense
This is used to create a sense of specialization e.g. Law School, Harvard Business School, Denzel Washington school of thought.
You should use this approach by combining your niche or field with the similitude of a person, an ideology or a company to provide insight into whatever topic you want to discuss in order for it not to be like a bore.
- The Eddie Murphy school of email marketing
- Martial Art School of Google Ads, the Jackie Chan of ads
- Google School of Integration.
In order to practice a craft, in whatever field you may belong to, constant practicing, repetitive training is how you can master it, until you eventually become great at what you do.
It is the process of learning to master something to the point that when people see you do it, it appears effortless.
- The art of generating regular traffic to your websites.
- The art of getting whitelisted.
- The art of writing a business proposal.
Note the flaws in your niche, history, public sayings or ideologies, then proceed to explain these flaws or proscribe solutions.
- Why John Doe is wrong about SM marketing
- Why I don’t follow the Tai Lopez school of thought on wealth creation
- Why whitelisting may sometimes be a disadvantage
Document the happenings in your lifestyle or whatever niche you belong to. It creates a sense of inclusivity.
- My experience as a beginner in email marketing.
- What I have gathered from the use of different Ad platforms.
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This email marketing guideline has been written with the intention that you will find it beneficial.
A few smart moves can help you build an ever-expanding mailing list, as seen in this example. Because the market is always changing, it’s important to pick one of the solutions above. Doing so will make it even easier to analyze, develop, and improve your email campaigns.
Best of luck and be consistent; the results will arrive, and you’ll enjoy them when they do.
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