Threads are one of the best way to write engaging tweets on Twitter. They give you a unique opportunity to open up to your audience that 280 characters do not allow.

 

You can share ideas and personal stories to connect with the reader. Because of this, we have found that they are the easiest way to gain followers and help you stand out from the crowd. Just make sure they are executed well.

 

Threads get the most traction when you already have a small audience. Begin to publish threads when you have over 1000 follows. If you are under 100 follows, stick with lists and use the lists as a way to gauge what your audience is interested in.

 

You can later turn lists into threads. Think of lists as mini-threads whose ideas have not been fleshed out.

 

There are two categories of threads: List Threads and Personal Stories.

 

In this section, we will cover what they are, how to write them, and how to maximize exposure. Getting exposure is key. Whenever you write a thread you want as many eyeballs on it as possible.

 

The more eyeballs mean more follows. The more follows mean more fans. This section will serve as a step-by-step guide to write and get the most eyes on your threads.

 

Writing threads is a science !!

 

 

1. List Threads

List threads are easier to write because they have a structure. While they are formulaic in nature, they keep readers engaged.

 

When you title a post that has a great hook for the reader and makes an emotional connection the reader will want to read the entire post. Basic copywriting techniques implemented at the beginning of a thread writing result in massive engagement and impressions.

 

• Opener

The first tweet is the most important part of a thread. You win and lose here. If the title is unappealing you will lose people from the start.  An audience will read a thread if they understand what is about while they are intrigued.

 

Choose a title and a topic that is clear. When writing a List Thread use words like tips, habits, ideas, and mental models. Buzz words are an excellent framework. The title should have the number of points followed by the idea you wish to promote.

 

The sub-text follows the title. You can get creative but do not give too much away. If you give too much away they won’t read the rest of the post.

 

Entice the reader with persuasive language. aim for an almost incomplete thought. The last line should have the word Thread. You can dress it with // or =

 

Also, consider using a picture. Pictures pair well with threads.

 

Examples of GREAT Openers (and why)

 

 

 

 

• Body

The ideal thread should be around 15 to 20 slides. A list thread that has around 20 ideas should be one idea per slide. Add a second post sparingly if you need more space to explain.

 

Just be prudent. You can go over 30 slides but your audience might begin to tune you out if you go over.

 

The KEY to list threads is to make EACH point highly retweetable. This can set off a chain reaction that can lead to virality. In the body of the thread, you can make lists or use repetition to drive home your points.

 

Think of a thread like a giant lego set. Plug and play different ideas.

 

In the end, you can add a CTA. Ask politely for a retweet. Or add a link to a product you are selling or a service you provide.

 

Threads that go viral get lots of click-throughs. Take advantage of it.

 

 

 

2. Story Threads

Story Threads are written less for engagement purposes but they result in the most follows and truest fans.

 

The key is to share experiences and what you learned. Do not talk to audiences, talk with them. The tone is important. Type like you are speaking to a trusted friend.

 

What can you write about? Here are some ideas:

 

• What was the motivation for your account?
• Did you overcome a personal tragedy?
• How did you achieve an important life goal?
• What are your values? Why?
• Did you go on an adventure? Share it.
• Who had a positive impact on your life?

 

If you haven’t achieved anything in life that is worthwhile, maybe you should focus more on the fundamentals of life before you become a guru.

 

Regardless, I am sure there is a story from your past that is interesting. Reflect and share it with the world.

 

When storytelling, do not hold back. No topic is out-of-bounds. Your words can inspire others to take action. You will be surprised at how you can impact lives. You can make the world a better place while making your account powerful. Win-win.

 

 

 

5 Steps to Plan Your Twitter Thread

A good thread takes 3 or 4 hours to write so you do not just want to drop a thread and pray for the best. You need to have a plan for writing threads and if you follow this procedure your works will have a much better chance at surviving out on the timeline. It is all about your systems.

 

1. Brainstorm

Whenever you get an idea for a thread – WRITE IT DOWN , take your time with threads. Always have them brewing.

 

If you are struggling with ideas, look at what posts are performing well on your timeline. Your audience is telling you what they want. Draw inspiration from what works. Elaborate.

 

2. Write Thread

write story threads using google documents so you can first braindump the story. To braindump a story thread simply use the voice-to-text option and speak into a microphone.

 

Story threads feel the most organic when you brain dump and then edit HEAVILY. Break the story into chunks.

 

3. Post Thread

The best way to post a thread is all at once. Many do not know this but the plus sign in the blue circle allows you to add another post. Post your threads at the high-engagement times.

 

 

4. Spread the Thread

Now that the thread is posted everyone needs to see it. Send it to anyone you had conversations with on Twitter about the subject.

 

Drop into your networking groups. Make deals with other accounts to retweet their back. You need to get them seen. If your thread performs well enough pin it to the top of your timeline.

 

You want everyone to see it when they come to your page. It will continually add followers.

 

5. Reflect

This is the most important part. After you write a thread you need to assess its performance. This is critical because it is going to help you create future content.

 

If your audience enjoyed a thread then it is a signal that they want MORE from you about a particular topic. This is another reason lists threads are powerful.

 

They clearly tell you what ideas your audience enjoys. Pay attention to engagement.

 

…Think Bigger

 

High performing threads can also be the start of something else. Perhaps you can turn a thread into a blog post, an email, or perhaps a lead magnet to collect email subscriptions.

 

 

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