There are several other ad networks alternatives to Google Adsense. In the beginning, it might be a good idea to use only Adsense to monetize your website, but once you start getting a good number of page views per month, you should check other ad networks Since many of them offer better and faster payouts and several other advantages that high traffic sites can benefit from.
Which ad network is better will depend on how much traffic you have vs their minimum required traffic and your niche, as some networks are focused on certain niches or markets. it pays off contacting networks when your website doesnʼt have quite yet their minimum required traffic but has good solid traffic.
Be friendly in your contact and see if they like your website enough to approve it now.
Of course this means you have to have installed some sort of analytics in your site to be able to prove the traffic you have using a 3rd party. At a minimum you should have Google Analytics installed.
Here are some of the ad networks You can use and list their key requirements and advantages to help you make the right choice.
7 Best Advertising Alternatives to Google Adsense
1. Ezoic
Niche Specific: No
Minimum Traffic Requirement: 10,000 monthly pageviews
Application Process: Easy, takes a couple of weeks
Content Requirement: Google Adsense approved sites with original content only
Ezoic is a leading ad management network and one of the top alternatives to Google Adsense. It is a Google Certified Publisher and displays ads from Google Ad Exchange, an inventory of advertisers on Google. But it also has its own advertisers with higher payouts.
Using Ezoic doesnʼt mean you have to give up on the other ads services your site is using. Using itʼs Ad Mediation feature, you can enable and integrate your ad accounts from other services with Ezoic to track and manage all of them with a single service.
Ezoic is a great option if you have a growing site (10K+ pageviews) and want to move beyond Adsense to find better monetization options. One of its main advantages is its AI-based ad optimization feature which tests thousands of different ads for dozens of metrics on your site to find the best performing units.
Once you sign up with them, their team asks for access to certain sections of your site where they can place and test ads (with your consent). To maximize your revenue, Ezoic also offers free AMP conversion for your site (which is a technical thing to do for most bloggers).
Ezoic doesnʼt charge you any fee if your ad revenue is less than $1000/month. For sites earning more than $1000/month with Ezoic, they charge a monthly fee of $49.
Overall, it helps you earn more from the same number of ad units on your site by optimizing them for your audience and improving the overall performance of your site in terms of speed and user experience. All of this, without any additional work.
The moment you cross 10K monthly pageviews, apply for an Ezoic account.
2. Mediavine
Niche Specific: Ideal for DIY, health, fitness, fashion, travel, crafts, education, finance, lifestyle, or entertainment but open to other info based niches as well.
Minimum Traffic Requirement: 25,000 monthly pageviews
Application Process: Moderate, takes 2-3 weeks
Content Requirement: Google Adsense approved sites with original content only, plus no Black-Hat SEO or spammy backlink profile.
Mediavine is a step further from Ezoic in terms of ad payouts, advertising quality, and ad optimization. Itʼs an ad management platform run by a group of publishers who own dozens of websites mainly in the information-heavy niches like health & fitness, travel, lifestyle etc.
A Google Certified Publisher, Mediavine has access to all Google-approved advertisers and only accepts high-quality sites that have been authorized by Google Adsense.
To apply for a Mediavine account, you need to have at least 25,000 monthly pageviews. Once you sign up and get accepted, youʼll get access to a number of apps you can use to optimize your ads, plus the ad management team does it for you as well.
youʼll get the full support of their technical team which will configure, manage, and optimize everything on your site for you. Theyʼll also help you speed up your site to improve the overall user experience and ad CTR.
The thing that, many other bloggers, have clearly felt about Mediavine is that it gives you an immediate increase in ad earnings as compared to Adsense and even Ezoic. That is probably down to better optimization and better ad partnerships. However, youʼll need to take down all other ads from your site and use Mediavine as the sole ad management solution. It does offer some integrations but theyʼre not as vast as Ezoic.
Overall, Mediavine is a lucrative monetization option if your site is quickly growing (with 25K+ pageviews/month) and has a loyal audience that loves your content.
3. Adthrive
Niche Specific: No, but they generally prefer content heavy sites with informational posts
Minimum Traffic Requirement: 100,000 Pageviews/month
Application Process: Moderate, takes a couple of weeks
Content Requirement: Sites with high quality original content and purely white hat link profiles
Adthrive is another popular ad management company for high-end blogs generating at least 100,000 pageviews/month. It is quite similar to Mediavine in terms of ad quality and customer service. But it does offer higher payouts for high traffic sites.
Itʼs also a Google Certified Ad Partner like the previous two companies we have mentioned so its ad inventory has all the popular Google advertisers in it. Apart from standard blog monetization, Adthrive also offers video content monetization and is a good alternative to YouTube if your site has a lot of traffic.
However, since itʼs a high end company that invests most of its resources into maximizing the profits of high traffic sites, we suggest that you stay away from it until your traffic reaches 150K pageviews.
4. Monumetric
Niche Specific: No, but they generally prefer content heavy sites with informational posts
Minimum Traffic Requirement: 10,000 Pageviews/month
Application Process: Easy
Content Requirement: Sites with high-quality original content and purely white hat link profiles
Monumetric is slightly different from the other networks. It is a high quality ad management company but it has a much lower entry barrier. You can become a Monumetric publisher with just 10,000 pageviews/month by paying a one-time fee of $99.
However, theyʼve distributed their services into different packages. 10K pageviews/month is the entry level category. As your traffic grows, you can move into the more advanced categories with better services.
As a basic level publisher, youʼll get several ad management tools, analytics tracking, and ad setup services by Monumetric team. However, real time support and website management services are kept for the higher service slabs. In the higher slabs, their payouts are also pretty good since they have direct advertising partnerships with several high-end agencies and brands.
youʼll also get access to their learning academy which has more than 70 high-quality courses on blogging, monetizations, and building an audience on the web. Overall, Monumetric is more profitable once your site goes beyond 100K visitors.
5. Newor Media
Niche Specific: No, but they generally prefer content heavy sites with informational posts
Minimum Traffic Requirement: 30,000 Pageviews/month
Application Process: Easy, they get back to you within 24 hours
Content Requirement: Sites with high quality original content
Newor Media isnʼt as well known as some of the other networks Iʼve shared but they are a good option if you have a growing site and want to experiment with an ad management company. Newor Media uses machine learning and AI to find the best matches and the highest bidding ads for your site. Plus, it has replacement affiliate offers in case your visitors are using ad blockers
6. adpushup
Niche Specific: No, but they generally prefer content heavy sites with informational posts
Minimum Requirement: At least $1000 in existing Ad revenue from other services
Application Process: Easy, copy/paste code and proceed to site approval
Content Requirement: Sites with high quality original content
Adpushup is another AI based advertising and revenue optimization platform that works on the same principles of ad optimization and revenue maximization as some of the other networks. However, they have a slightly different entry criterion. Instead of pageviews, they need you to have at least $1000/month in existing ad revenue from other services.
Which means itʼs not an option you could consider if youʼre just starting out. But once you reach that minimum threshold, it does offer you some pretty useful features like complete ad management, dedicated support, free AMp conversion, and replacement for blocked ads.
7. leadbit
Niche Specific: CPA offers in Gmbling, Financial Services, Health&Beauty etc
Minimum Requirement: None
Application Process: Easy
Requirement: Promote offers using legitimate traffic sources (search, PPC, email)
LeadBit is a different beast altogether. Itʼs a CPA marketing platform where you can register and find Cost Per Action (CPA) offers to promote to your audience. Offers include form submissions, email sign-ups, telephone sign-ups, and product orders.
Unlike the other networks, LeadBit doesnʼt have strict traffic requirements. Their Sign Up process is simple in which you submit your site and Skype address after which one of their representatives contacts you and asks you the nature of your business and how you plan to promote the offers.
Thereʼs no direct ad placement like other networks and you have the liberty to choose relevant offers from a long list of registered advertisers. LeadBit is one of the biggest names in the CPA industry and has exclusive advertising partnerships which allows them to offer lucrative pay outs to their users.
Is it good for a complete newbie?
The entry barrier is low, but we suggest that you prioritize the other networks like Ezoic, Mediavine etc. before jumping into CPA advertising since it requires a different mindset and strategy. But it is an attractive option once you have some experience.
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Conclusion
As you can see, Google Adsense isnʼt the only network for monetizing your site. There are several reputable platforms you can use to diversify your income and find better payouts. However, Google Adsense remains the best option for someone starting from scratch since it has the lowest entry barrier and gives you an opportunity to learn the art of monetization before moving on to the other platforms.
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