People are taught to craft their titles to optimize for their keywords, but they are never really told to optimize for clicks as well.

 

As you might know, the majority of people who search for a keyword will end up clicking on the first result. But with this trick, you can get an even higher CTR than the site that’s ranking #1 even if you’re ranking #2 or #3.

 

How?

 

Most people who do a search for something these days, will at least glance through the top 5 results before clicking on the #1 ranked site.

 

That’s where you should get their attention.

 

Most search results look like this:

 

 

 

Do you notice anything there? Every title and description looks the same. There’s nothing that really pops out as “Wow, that looks interesting. Let’s click on that one.”

 

All of them have the same format, same keywords, etc.

 

 

How to stand out in Title Tag

 

1. Use square brackets

use brackets for titles. Using square brackets allow you to do a few things. First, you can input more keywords into your title without stuffing it into your single phrase.

 

Second, it stands out in the search engines.

 

2. USE CAPS for what’s inside the brackets

Nobody seems to be doing this, but it really works well. use ALL CAPS for the entire title. That looks spammy. Instead, only use it for what’s inside the bracket.

 

That helps it stand out even more and catch the attention of whoever is skimming through the results. It really makes a big impact on your CTR.

 

3. Use CAPS in the last sentence of your description.

This just helps in standing out even further from the other search results.

 

For example:

To put everything into perspective, here’s an example of a title tag that would use for the keyword “fishing tips.”

You can decide if it would look a lot more interesting when mixed into the sites currently ranking on the page.

 

 

 

This works whether you’re ranking #1, #2, or even #20. It works for your biggest keywords, and it works for your long-tail keywords as well.

 

You’ll experience more search visitors with this simple technique and it’s so simple to do.

 

Check more articles : 

15 SEO Link Building Method: Help You Rank On Google

How To Find Profitable Niche – Rank In SERP

5 Proven Ways To Increase Website Traffic

How To Increase Traffic To Your Blog : Beginner’s Guide

 

 

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