Amazon Ranking Strategies


Here are the primary Amazon Ranking Strategies we are going to describe which send the correct signals to Amazon to put you way up in the search results for multiple, relevant, and profitable keywords…


1. Doing Nothing
2. Search. Found. Bought
3. Amazon Ads
4. Google AdWords
5. Facebook Funnel
6. Deal Sites
7. YouTube Ads
8. Press Releases
9. Review Manipulation
10. Social Influence
11. Combination


Along the way we will check the other tricks that aren’t exactly related to ranking, yet can dramatically increase your profits!



1. Doing Nothing

Technically, it’s not doing nothing. However, if you set the foundation right sometimes you can – once your listing goes up – start bringing in immediate sales.


people bring in thousands of dollars or more per month just having the proper listing optimization.


This is especially true with products that don’t have a lot of competition – think products where the best sellers aren’t in the top 2500 BSR for their top-level category, but there are a lot of sellers for the product between 2500 – 5000 on any given day.


These products won’t make you rich, but the tradeoff is just listing optimization alone may be enough.


So how do you optimize your listing?  here’s what you can optimize to get your listing rankings.


  • Title
  • Images
  • Bullet Points
  • Search Terms
  • Reviews


Now let’s break down each part of a listing , if properly optimized, can get you free buyers out of the gate to your listing.


  • Title

When I refer to a title, this is specifically what I’m talking about on a listing:


amazon title


By the way, it’s instructive to know that this is not the type of title Amazon wants to you write.


According to Amazon’s, they want you to follow the style guide related to your product’s category.


Product title requirements Amazon Seller


So technically, if wool dryer balls above are to conform with the title style guidelines, this is the title we would write:


Smart Sheep Wool Dryer Balls, Large, 6 Pack (White)


we know, it’s a horribly optimized title. The real question is how much do you push the envelope to conform with what Amazon wants vs. what you know is best for both you and Amazon.


More importantly, how consistently does Amazon make sellers confirm to these style guides? Sadly, almost never.


but of course you should try as best as you can to conform to all Amazon policies… However even Amazon itself doesn’t conform to its own policies sometimes


so consider how much you want to “jaywalk” vs. follow their stated policy to the amazon tile .


Never too much pushy on Title


amazon title optimization


This is going too far overboard. The theory behind these type of titles is that the more you put in them, the more likely you are to trigger Amazon’s robots to consider you for additional keywords to rank you for in their search results.


So what does seem to work best? Well, a blend of what Amazon wants and some of the concepts of long titles.


Here is the formula that work the best:

[Secondary Keyword With Main Keyword Nested In It] + [Best For] + [Keyword Benefit 1] +[Keyword Benefit 2] + [Keyword Benefit 3]. [Product Description Keywords] + [optionally audiences].


Let’s go through an example with the wool dryer balls – which we would consider the main keyword here.


So You might start the title of with “Reusable Wool Dryer Balls.” Continuing on, let’s write the actual the title for our example:

Reusable Wool Dryers Balls – Best For Laundry Softening, Shortening Drying Time, While Being Eco-Friendly. 100% Premium Wool – Extra Large – Set Of 6 – Makes A Great Gift.


This is best because a lot of people include one or those keywords in their searches such as “best wool dryer balls” or “dryer balls for laundry”… and if we have the word “for” in our title, it will help us immediately rank for those types of searches.


You can also add words like laundry, softening, drying, eco-friendly, premium, large, set, and gift.


Mistakes You make when Optimizing Title

Now, there are two major mistakes you can make as a  Amazon sellers , Let’s break these down..


1. Static-focused 

A lot of people write the title once and then just leave it the way it is. A title should not be thought of as static but instead it should be organic.


You should think going in that you will change your title over time. You will always be “auditioning” new keywords to see if they have any effect on your session views and sales.


You should make sure everything in your titles holds its own weight – and if you don’t think it does, take that word or phrase out for a week – and put in another one – and see what happens.


The theory is each time you make a title change, you send signals to Amazon to re-look at your listing, which we believe to be helpful.


2. Ignoring Click Through Potential.

The second thing is that it’s rare you’re going to get the perfect keywords right out of the gate –


however it’s easy over time to remove and add different keywords and see what does and doesn’t work.


The second problem is no one considers in the business as “click through rate” – probably because Amazon doesn’t overtly give you this data.


Which mean if you’re one of many results for a search, is your listing positioned to be attractive and inviting for someone to click through to?


Let’s take a look at a search result: Wool Dryer Balls


Specifically looking at the titles – which ones appear attractive to the eye and which ones do not?


All things being equal, the higher you rank the more clicks you’ll get. But all things are not equal.


Images, titles, and reviews are also major contributors that can affect click-through rate. Interestingly enough, price point is not that big of a contributor.


The important thing to consider is this – what is your listing going to look like ‘in the wild’ if someone sees it as a search result.


  • Images

The main image is important for three reasons


1. It influences most dramatically your click through rate on a search result

2. it helps the most out of all images from a sales conversation perspective

3. it can greatly affect how well your Amazon ads perform – more on that later.


The most important thing you can do with your main image is to be different in an attractive way to the customer’s eye.


In the past, everyone seemed to use actual photographs – but in today people are started selling on Amazon in 3D Renders:


bunion regulator 3d render

bunion regulator photo


One is taken with a camera (photograph) and one is created from scratch in a graphics program (3D render).


Now, so many people for so many different products use 3D renders – so in those markets you should use actual photographs. If most people are using photographs, you’d ideally want to use 3D renders.


Of course, there are other considerations – some products are harder to photograph than others, sometimes for the sake of speed you go with what you can easily get done.


Strictly speaking, from a conversion stand point, the best thing you can do is be different.


Now there is being different for difference sake, or being different in a way that also helps move the sale forward.


However, take the same bunion relief example – what if this were a female foot with painted toe- nails that grab the eye? And everyone else had a 3D render?


These are the considerations you need to make with your images. Again, your main image should be something you think about dynamically that you’ll test over time. The best way to test your main image is with Amazon ads, which we’ll explain later in this guide.


  • Bullet Points

When we refer to bullet points, here is what we are talking about:


Dr Frederick Original Tailor


Bullet points do have some effect, from a keyword perspective, on what Amazon considers you relevant for in terms of searches performed, as well as ranking your listing for those searches.


Here’s how you can handle the bullet points.


before  create a listing,  come up with a master list of all the different keywords can possibly think of for listing that someone might be searching for.


Then write listing completely ignoring all keyword considerations in the bullet points and product description. Next, write title based on the method above.


Then, take the best remaining keywords and cram them into the search terms (which we’ll cover shortly). What’s left over, try to puzzle piece into the bullet points by modifying the sales copy.


Finally, You might have caught on to the pattern by now – consider your bullet points dynamic, meaning that you will change and tweak them over time by putting in and removing keywords.


You’ll never truly know for sure what changes are or aren’t working exactly… yet if you’re making more sales, that’s a pretty good indicator!


  • Search Terms

When you create a listing in Seller Central, you’ll see a tab called Keywords. Within that section, “search terms” is the most important:


amazon search term


You can put up to 50 characters in each field, for a grand total of 250 characters you can use to put in your search terms.


What we recommend you do is take the keyword list you generated for your listing, and what’s left over after you used the main keywords for your title… cram as many as possible into the search terms.


This will help you take care of putting as many keywords in the right locations of the search terms as possible… with just a click of a button.


  • Review

you should find a way to get reviews where you can help influence the focus of the review subject matter.. that it can go a long way to immediate rankings in Amazon.


In an ideal world, you’d have several reviews that each focused on one specific thing related to your product.


So in the wool balls example, someone could talk about how great the wool is – someone else can talk about how eco-friendly it is; someone else on how it’s the BEST; etc.


Just run down your keyword list and consider what you think your top keyword phrases are, and then think of a way you can get reviews that focus on those things.


Friends and family might be a consideration here.


Just be aware that your review content is important from the perspective of how Amazon analyzes it when they consider where or if you should rank for certain keywords.


Note: It is very important you understand and abide by Amazon’s policies on reviews. never use fake reviews or do anything else that would violate their policies. You should read and understand the community review guidelines


Finally, it’s ideal if you can fill out as many fields as possible when setting up your listing – the more you fill out, the better the chance you can get immediate ranking.


So things like intended use, target audience, other attributes, subject matters, etc. – If it doesn’t take too much effort, put something there in consideration for how it might affect your rankings on Amazon.


Amazon Ranking Strategies


2. Search. Found. Bought

The concept is simple – if someone searches on Amazon for a keyword phrase, and skips over every listing on page 1, page 2, page 3… and then finds your listing on page 4 somewhere in the middle of obscurity… and buys…


What signal does that send Amazon? Perhaps they should make it easier to find you if people are skipping over listings ahead of you to get to you.


Does it work? It does. The challenge is how…


when you’re brand new – you might not show up at all for your main keyword phrases, because Amazon only displays the first 20 pages of results for an all-Amazon search.


In a perfect world, you could easily manipulate this type of search, found, bought traffic by having a combination of enough buyers… all paying full price for your product… find and buy from you regardless of how buried you were in the search engine.


This is the best way – with a click of a button – to simulate the effect of search, found, bought type of traffic. It is the best way to shortcut the process that exists…


However realize that nothing still beats genuine, real world “search, found, bought” traffic. If you’re tempted to have just friends and family members do this the old fashioned way – find you with a search and buy from you, even if you’re on page 17 – it might not yield the best results.


This is because Amazon tracks so much stuff – so they can often automatically spot patterns with people whom you know personally, and they will discount the power of those sales.


In an ideal world not only do you get full priced, genuine search, found, bought traffic from Amazon – you get it from total strangers.


Now how easy this is in reality is another story. That’s the ideal scenario. You can and should consider making sacrifices but realize the closer you get to this, the better.


How to do  “Search. Found. Bought” Strategy

How can we accomplish it? we’ll give you a specific example and then we’ll reveal to you an archetype so you can come up with your own independent ways of doing it.


Do you realize how many local charities exist in the United States? And furthermore, how many of them keep an email list of their donors and potential donors? And do you think they’d like to raise donations with little to no effort?


Of course, so here’s what you do. You contact these charities with a pitch like this…

“If you have an email list I have a way where you can have people buy real world products they’ll love and we’ll donate all the profits to your local charity. It helps us get exposure and it helps you raise funds as well as get your donors to engage with your charity in a fun and interesting way!”


Now, if you are selling a drug booster, this won’t work. However, if you’re selling a common household item, or a good that appeals to a wide demographic or audience, this can and does work like a charm.


What you do is have them send out your email to their list – and in the email you show them what to type into Amazon – and what to do to find your product and buy it.


It goes something like this…


amazon email sales pitch


You’ll have to modify the language to fit your brand, the charity, and amount you will donate -but you get the idea.


If your product isn’t charity friendly – then more important is this specific implementation of the system behind it.


The general concept really simple. You have to find who controls an audience you’d wish to reach – and a good reason why it’s in their best interest and their audience’s best interest to allow you to have that reach.


In this case, most people who donate get a tote bag or something dumb – like a cheap blanket.Or other times nothing at all from a charity!


You can even run it using paid advertisements. The most important thing is that they click through every next page until they find your product. If you’re not ranking for your keyword yet at all, then jump-start that ranking by using one of the other methods in this guide so you show up in the first 20 pages, which can take as little as a sale or two.



3. Amazon Ads

If your sole purpose is to run Amazon Ads with the idea of making profit as soon as possible, you’ll want to follow these strategies correctly


The focus is on Amazon Ads to buy rank. Being profitable can happen and it’s nice when it does, but it’s not required.


Note: You should NEVER spend more money on Amazon Ads than you can afford to completely lose. While Amazon Ads can be extremely profitable, there are no guarantees, and you should set a daily budget that you are comfortable spending without have any returns.


Ideally, you want to be somewhat aggressive with your daily budget and your max keyword bid. do at least $25 a day, and if you can go do a little more, go for it. Always set the bid price at $2.00 per click for most of keywords, with rare exception.


The main thing is to take your primary keywords and try as many variations as possible when you run your ads. You might as well use all the other keywords you’ve generated for any other Amazon Ad campaigns you’ve created.


The cool thing is aiming at profitability but have to do a lot of bid tweaking and keyword pruning to dial it in.


There are a few things you must know about Amazon advertising before go any further.


The way they track sales is a bit weird. You’ll know almost in real time how much you’re spending and what your CPC is (cost per click) as well as your number of clicks.


However, sales are only reported in your advertising ledger when the product is shipped. This means you have to let your campaigns run at least a week before you can make any inferences.


Additional Considerations

Once you get an ad campaign rolling and optimized you’ll often hit a ceiling of how many clicks you get per week.


What do you do? You focus on


1. your main image

2. review optimization.


Your image will often be the greatest cause of improving your click through rate for your ads. Now Amazon doesn’t exactly give you your click through rate (CTR), but you can easily calculate it. Just divide clicks by impressions.


what you do is look at your average CTR for your keywords and then change your image and run it for a few weeks and see if your CTR goes up, down or stays the same.


You also have to keep an eye on conversion. What good is increasing CTR if it decreases conversion to the point where you’re less profitable? In general though you can, by trying different main images, improve your CTR while at least maintaining your conversion.


If you want to improve your conversions, the best thing is to better optimize your reviews. This comes in two parts:


1. getting better ‘most helpful’ reviews on the main page and

2. making those reviews more prominent.


This often means quoting portions of your reviews in your bullet points and product description and even using them in some of your images on your listing.


Lastly, Always run automatic placement ad campaigns (even if they tend to lose money) for a week or two just to get more insight into what Amazon thinks we’re relevant for… and sometimes it also reveals a keyword or two that is super profitable. Then take those keywords and run them in the manual campaign.



4. Google AdWords

take a look at this search result in Google


toy hammock google reult


What you see highlighted in Red are the paid advertising results, also known as Google AdWords.


The interesting thing here is not a lot of people are bidding on these keywords. There could be good opportunity here.


The one thing you must know in advance is that only one domain can show at a time in Google AdWords.


In the example above, someone on is already advertising so we’d either have to out bid them, wait until their budget runs out for the day, and/or write a “better” ad.


However, on closer inspection, if you click through on that ad here is what you get:


Amazon kids toy hammock


In other words, Amazon itself is advertising for this keyword phrase. which means they are paying almost nothing in AdWords – and this is an incredibly good sign.


Now there are two ways you run Google AdWords – the first way is to run it for profit – the second way is to run it for rank. Technically a third way is a hybrid of the two but you have to be aware of what your intention is before you start.


Som any one can make AdWords work for their Amazon product either through profitability or through “buying rank” so you should absolutely run a campaign.


Start small, too – even $5 a day is perfectly fine. Scale up over time. The big secret here is Amazon knows you’re saving them money on advertising by bidding on those keywords so they don’t have to – and they typically reward you for that.


However, if you’re running ads just for rank? You can take an even easier approach. You log into AdWords


And when you do, the first thing you should do is hover over “tools” and then click on “keyword planner.”


keyword planner


There you can select “Discover new keywords…”


Keyword Planner discover new keywords


And then you can put main keyword and you will recive keyword ideas for particular keyword with traffic margin


Keyword ideas Google Ads


What will happen is they’ll return a ton of keywords. You want pretty much all of them. It’s not as important that we’re going to make money with these keywords – we just want to send a lot of real cheap traffic from various different types of keywords to Amazon.


When you’re done, you can copy your keywords:



copy keyword idea


And save them to a text file or somewhere that you can reference later.


Now it’s time to set up your campaign:


Google Ads create campaign


Next, we’ll begin to set up our campaign:


create campaign


You can set Sales or Website traffic on this.


create campaigin new


Now select your bid strategy – AdWords will set my bids to help maximize clicks within target budget And set your budget then save and continue:


Search campaign


Now Now you should be able to create your ad network , Location exc,,, make it basic setting.


So Now it’s time to write your ad. You’ll need to put in your Amazon listing URL, a headline and two lines of description for you ad:


create campaign


On the final page, they’ll ask you to click ‘Save and finish” If you didn’t have your keywords ready or want to ad new keyword and/or see how much you’re paying per click for existing keywords, just click on your campaign and then click on “settings”


Campaign settings


Over time you can adjust your keyword bids for each keyword if you change your settings for your bid strategy as well as turn mobile ads off:


You will never know exactly how well your AdWords ads are performing – however if you measure your rank before AdWords and then after AdWords runs for 5 to 10 days and you see a correlation you should consider continuing it.


After one month, feel free to pause it and see if you can maintain the same rank or if you dip. Then keep adjusting as needed.


Amazon Ranking Strategies


5. Facebook Funnel

There are a lot of ways to do Facebook advertising


The short of it is this – sales velocity. If you can spike a ton of sales in a short period of time, then you can do really well with ranking on Amazon.


The ad, in a nutshell on Facebook looks like this:


facebook ad


You can vary how much of a discount you want to offer – from 50% to even 90% (or more!). The closer you get to full-priced sales, the better – but it’s also harder.


Besides sales velocity, the other factor you have to consider is conversion rate. If you are doing a 50% off deal, then most profitable path will probably look like this:




The general rule of thumb is the lesser the discounts, the less amount of clicks you want them to have to perform.


You have seen the ad and you know what your listing page looks like – what about the landing page? Something like this will be fine:


amazon coupon lading page


The bigger the discount, the more clicks you want to put in place to get the best conversion rate possible.


So it might look like this:




Where the “Pre-landing page” could be as simple as something like this:


presale landing page


we do have this because one extra step will eliminate a lot of people who are just clicking the ad to take a look at the product.


We have pre-framed the sale by putting in some “hurdles.” You might want to experiment with both approaches and see which one you like the best.


You can use different coupon codes for each approach to see which one has the better redemption rate compared to how much you spent on your Facebook ads.



6. Deal Sites

A deal site is, in effect, a site where people look for coupons and discounts to buy products. The biggest deal site in the world is – and they don’t like self-promotion from yours to Amazon products.


So don’t think you can, with a brand new account, post a discount to your product there and expect it to fly.


Besides, it’s probably too much when you’re starting anyway. Instead, it’s better to just post to a new deal site every day consistently for the first 30 days your product is live.


How do you find these deal sites? That’s what Google is for! In Google, just do searches like the following:


  • deal sites
  • deal forum
  • coupon forum
  • coupon sites
  • daily deals
  • deal sites like slick deals
  • deal sites like fatwallet
  • best daily deal sites
  • [industry] deal site (example: kitchen deal site)


Also do other types of searches similar to those above.


Then, create a list of all the different deal sites that are not too big, but not super small either. They should have some activity – like a recent post, comment, or deal published.


If it’s a ghost town, skip it. Be aware too of the site’s “rules” – always see if they have guidelines that must be followed before you post your deal.



7. YouTube Video Ad

YouTube video performs really well when it comes to increasing your ranking. At the same time, people kill themselves to try to make a YouTube Video.


Start simple. Just use formula below to create your first eCommerce video:


1. If/Then Hook
2. Benefit, Benefit, Benefit
3. Social Proof
4. Special Offer
5. Benefit, Benefit, Benefit
6. Strong Call to Action


Let’s break down each section:


1. If/Then Hook

If you’re ___________, then you’ll love ___________, which you can get on Amazon…


Example: “If you’re baking in the kitchen often, then you’ll love Grandma’s non-stick silicone baking mat, which you can get on Amazon… and by clicking on this video you can get a 10% discount off for a limited time.”


Always do a “soft” call to action at the end of each section.


2. Benefit, Benefit, Benefit

Three separate, powerful benefits of your product.


Note: a benefit is something a product does for the user that makes their life better.


Example: “When using Grandma’s non-stick silicone baking mat, you’ll love the fact you’ll no longer [benefit 1] have to mess with wax and parchment paper. Nor will you [benefit 2] have to spray down or oil up the mat before putting food on it. Seriously, [benefit 3] just put the food on the mat, and then pop it into the oven. That simple! And ordering is simple as well. Just click on this video and you’ll be taken directly to the listing on Amazon”


3. Social Proof

This is where you want to clip and deploy specific phrases that customers who’ve left reviews.


on your product have said. Let’s pretend this is your product: aking/dp/B00629K4YK/


Looking at the reviews, here how you could  script


Example: 1,780+ have given these baking mats 5 stars on Amazon. Specifically L. Cramer said


“I am pleasantly surprised that it has not blackened like all other mats do and that the quality has remained the same since I bought it”. And B Brendel said “Cookies never stick, and cleanup is so easy!”. And Kevern said “my mother paid four times this price for two regular sized silicone mats. However – they’re very high quality and they work well. I’m very happy with them.”


Read more reviews for yourself on Amazon when you go to purchase by clicking on this video right now…


4. Special Offer

Worst case, you can use the list price / price you save as your special deal. Better still is to create a unique coupon that you visually show as you describe how to use it.


Example: Just click anywhere on this video and you’ll be taken to this page right here… it looks like this.


There you can click on the add to cart button, like so. When you do, on the check out page use this coupon code… and you’ll get a 10% discount. Important, this discount code does expire soon so click this video now to go to the listing and get your special savings while still available.


5. Benefit, Benefit, Benefit

Just stack more benefits like you did above.


Example: In addition to saving 10%, you’ll also love the variety of different things you can cook on these mats. Many of customers talk about how they use them with home made pizza and how the cheese doesn’t stick to the silicone at all. You can even bake bacon on these babies – just make sure you stick it into the dishwasher when you’re done to completely clean it – yep clean up is that simple!


6. Strong Call To Action

This is where you go all in to get the order, by pushing them as hard as possible to buy.


Example: You’ve come this far so you know you want these silicone baking mats. To get them, you’ll do this now – click on this video. Go to Amazon, click the add to cart button and then right here put in this coupon code… and place your order. If you’re prime member, shipping is free, and you should get yours delivered to your front door in 2 business days! Order now by clicking here…”


Lastly, consider how you can visually show the product in action while the script is being recorded. Not required but can dramatically help.


Once you script the video, you can go to a place like and find someone to create the video for you. Ideally, you send them your product so they can show it in action,


though optionally you can just send them your listing and tell them to use the images there.


Once the video is created, you can upload it to YouTube. If you haven’t yet, set up a YouTube channel and try to run Ad



8. Press Releases

if you want to just buy your rank through one powerful, strategic press release, then here is what you’re going to want to do.


It will cost you about $405 and it’s a crapshoot if it will hit for you or not, so beware. However, if you’ve tried a bunch of other stuff and want to try this as well, then we say go for it.


Go to and you’ll be able to buy the “premium” press release for $405. For specific details on what this entails:


Ideally you also have a video and a PDF attachment that are relevant that you can add to this press release. However, it’s not required.


As for writing the press release itself? Ideally you want to do it from a keyword + news perspective. Here is how  you can accomplish that in their news center to get ideas:


these press releases will get picked up in search engines and on sites that people will find by doing searches in Google.


If you want to see what other people are doing to promote their Amazon products, check out this search


This returns results that specifically mention, like this one


Once you have the angle for your product and have written your regular press release – now go back and add your keywords. Draw from the keywords you’d like to rank for on that you don’t think are super competitive. This can get you free traffic from Google.


Also, you can get traffic from websites too – for example this is a site that picked up this press release


At some point in time it makes a lot of sense for you to run a press release just to get exposure and to have more legitimacy. It also can be a great idea if you’re just starting out and want to give it a big ranking boost.


Amazon Ranking Strategies


9. Review Manipulation

Reviews are critical to your success on Amazon. They are, once you get someone to your listing, the chief reason they will or will not buy your offer.


In addition, reviews are a type of content that Amazon considers when they decide who ranks for what. It’s not a huge ranking factor but a factor nonetheless.


In an ideal world, you would be able to control the exact content that was placed in each review – especially for the most helpful reviews, which are typically for reviews that are displayed on your Amazon listing by default.


there are a lot of people who have friends and family leave reviews that are focused specifically on a singular feature, benefit or topic that just so happens to also be a lucrative keyword to be ranked for.


So How they did it ?


You can imagine one of two scenarios:


1. They either wrote it for their friends or family members or guided their family members on what to say

2. They had people leave reviews off of Amazon (blog, Facebook, YouTube, etc.) and then they followed up with the best ones personally to get them to post the review to their Amazon listing.


Whatever the case, it’s clear that reviews have some impact on where you rank, and not just reviews, either. The replies to those reviews are helpful both from a conversion standpoint and from a ranking standpoint.


For example you might see something like this:


amazon review


What’s also interesting is this: You can leave a comment or even reply “Customer questions & answers” section  direct from Amazon:


amazon customer question and answear


This is a great strategy as a product owner – you should reply to every question you get. When you do reply, be cognizant of the keywords you can use – don’t overdo it but you might as well put in a new keyword or two strategically into each reply.


As you get more products, you could potentially mention them in your reply if the customer opens the door.


In addition to the content of the reviews and comments, there is evidence that seems to suggest that the activity of reviews coming in consistently over time helps with ranking.


The theory behind this is that Amazon attributes a higher future conversion rate to your listing because they know you’re consistently adding high quality reviews beyond just the initial launch.



10. Social Influence

Here is how it works – you start with who controls the audience you’d like to reach and what social channels would get you the best bang for your buck.


Then, instead of trying to reach tons of customers, you reach the one person who controls those tons of customers.


And then you just have to figure out what to appeal to for that person, to get them excited to put you in front of their audience. A little money goes a long way.


Here are some of the key social media properties you should focus on:


  • Facebook
  • YouTube
  • Instagram


we’ll give you specific strategies for each of these, more so to help you come up with your own approaches… However these will work well.


The point is that by having lots of different people from authority sites sending traffic to your Amazon listing – it will help with ranking directly – and indirectly you can obviously make direct profit from these activities as well, regardless of whatever rank increase you get.


  • Facebook

Facebook is hard to search but if you know how, it’s amazing what you can find. If our product is a silicone baking mat, then you would want to do a search for “kitchen” or “cooking” or “baking” in Facebook Groups.


Example: Let’s cook and bake with Hunadi


facebook lets cook and bake group


All you have to do is click on a group, read the description and if it’s “open” you can actually see the contents If “Private” Join the group.


In this case, you get an idea of what this group wants – which is, surprisingly to post links to your own blog with recipes and other helpful stuff but not to spam.


This has a lot of potential – you could find tons of food blogs where people might want to review your product. You can also have an opportunity to friend and then send a message to one of the Admins and propose something – you’d love to make an offer to give away 5 of your products to the group as part of a contest.


This raises awareness for your product and people will start looking and wanting your product before the contest is even over.


In addition, when it’s over, have them post the winners and then give everyone else the opportunity to get the product at 40% off or something – whatever still makes your profit but gets a ton of members to want to actually buy the product.


Rinse and repeat.


So if you see a group that looks powerful, then ask to join the group if it’s Private – if it’s open you can immediately join. Just do a bit of research first to make sure it makes sense for you to join the group.


  • Youtube

There is a site called similarweb  that ranks the most popular sites by world and by country. Interestingly enough,


Here are the top US websites as of the time we write this:


Most Visited Websites


We just tackled with the previous example. Obviously we’re going after by selling products on there. We got with AdWords.


So let’s hit the 2nd most popular site next – YouTube.


Here is what you’re looking for – someone on YouTube who is relevant to your product, whose main intent on YouTube is to get exposure for their channel who already has a lot of subscribers to their channel… and whenever they publish a video they get a decent amount of views.


Go to YouTube, and do a search for a broad keyword “baking” in your niche, and filter it by update date “this month” and view count:


youtube filter


This will show you videos which have received the most views throughout the month. start to look at videos below 75,00 views that look like they aren’t published by a large company , user like this:


preppy kitchen baking


Instead of “High profile youtuber” – which is a YouTuber who has their own products to promote,


we want something like this...


baking vlog hubby


Notice how it’s a person with a real name – and when we click through to this video we don’t see him promoting anything besides a YouTube channel.


You can see he has over 33,500+ subscribers and 55 Videos which means most of them get a notification every time she publishes a new video.


If we click on his name, we can see all his channel videos: Most of his videos get at least 15,000 views when he publishes them:


Inno Manchidi YouTube


In reality, a She like this is good for to contact – she is open to a message like this:


“Hey if I sent you our product – [product name] – would you be up for doing a review video for your YouTube channel if you like it? It’s right inline with what you would put on your channel, It’d help you with content to keep your users engaged and I’d be up for some sort of profit sharing if any of your viewers may end up purchasing the product after watching the video. If interested, let me know and I’ll send over some more details”


Simple, short and to the point. If they reply back the main thing is getting their physical address to send the product to – and then you can explain to them how you can create a unique coupon code just for them and you can give them $3 or whatever for every time someone uses that coupon code to buy your product – which can be a discount of 15% or something.


As long as your making profit, you can experiment with those numbers. Getting the first YouTuber to do this is going to be the hardest.


Once you get one, you can then show that video to other YouTubers and use it as social proof – it’s amazing how competitive people on YouTube are – if someone else did it, then the next YouTuber wants to do it better.


Slowly but surely you can even work your way up to bigger and bigger YouTube partners until you do end up with someone as big as who we mentioned above.


  • Instagram

If you haven’t yet, set yourself up with a free account at Once you do, you’ll be able to connect it to iqhastags – this is where you can go to do searches and find Instagram photos that have recently been popular.


Do a search for a broad keyword, and then find a specific hash tag result that would be relevant to your product:




The idea is to gather a list of several of these keywords and Instagrammers.


then send them each a message along these lines –

“Hey we’d like to send your our product for you to try out and post, if you like it, a cool pic on your Instagram. Even better, the pic that gets the most likes wins $200. You’re one of a handful of people on Instagram we’ve contacted – if you’re interested let me know and I’ll get your more details.”


Just like YouTubers are competitive, so are Instagrammers. Plus, it only costs you a product to send to them – bonus points if you get them to put a link with the photograph that they post or some sort of call to action.


For example:



The question is this – could this also work on places like Pinterest, Twitter, etc? You know it can.


Notice the commonalities of these examples and then – in addition to them – whenever you desire to send more traffic to your Amazon listing from authority based social media sites you now have the blueprint.



11. Combination Method

For example, in section 10 the most important thing is to find people who are open to promoting your product to their audience. The exact words you use might vary depending on your product, personality, and the fact that things change constantly so you might have to keep tweaking and retrying


What is important is being consistent and contacting person after person after person – not exactly what percentage you should make for a discount or if you should track it and cut them in on sales or a million other little things.


Which leads us into this last section – the real breakthroughs come from deviating from the system at some point in time.


At first, get a few of these sections down that can produce good, reliable results for you – then once that happens, start considering… how can you combine methods together.


We think that people buying from your ad is something Amazon really likes – and even if you’re losing money on it, it might be worth considering still running them because you can make it up with the rank increase.


Now, let’s take it a step further – what if you had search, found, bought type of traffic – that instead of having them find your organically, you have them find and click on your ad. imagine what that tells Amazon


your product, brand new, only being found through advertising is performing well – do you suppose it’s worth a shot? If you’re paying $0.30 a click, 10 sales that you’d have done as “search, found, bought” anyway only cost you an additional $3 to divert these through your ads.


What you just did was combine two methods together. Could you not create a treasure hunt on Instagram to do search, found, bought traffic as well?


What if you had subscribers to a YouTube video create their own videos in response to the video you have the YouTuber create – and the person who creates the video that best describes why they should win a free product from you will when the product and be featured as the product spokesperson for a whole month on your Amazon listing!


Now what could this do? Well, you could transcribe the videos and edit it down to an Amazing testimonial that is in their exact words… and then have them sign off on it and publish it to for your product. The way they edit it down though could be keyword focused.


And so on. It’s okay to make up your own ways. As long as you’re doing something new that will proactively generate traffic to your Amazon listing, you’re doing it right.


Beyond that it’s just a matter of tweaking, testing and further combining different things to continually get new results. That’s what every successful person we know who wants to take success in their own hands an guarantee does!


Amazon Ranking Strategies



Check more Articles:

Amazon Ranking Explained : Best Seller Ranking Vs Keyword Ranking

How To Dropship On Amazon Step By Step – Complete Guide

Amazon Associate Program For Beginners

10 Best Amazon FBA Course ( Six-Figure Business )






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