A marketing strategy can be used in a lot of different ways.
It is possible to have a number of separate tactics in place, each of which generates a large volume of traffic. So you can start an affiliate marketing business while working on your online presense and social media operations.
A full-time affiliate marketer will devote all of their efforts to researching products and promoting them to potential customers. For them, using an affiliate network is a low-risk option because they don’t lose out on a significant profit.
They simply have to pay for what they get.
What is Affiliate Marketing?
To put it more simply, it’s when an affiliate earns money from selling a third-party product or service.
Each time a targeted and agreed-upon result is achieved, the affiliate partner (in this example, you) receives a payout. Promotion of someone else’s products means that you get paid for each outcome you achieve.
So in order for you to understand a better version of affiliate marketing strategies, we have listed 20 of them
1. Pretty Link Your Ugly Links
You should never use ugly affiliate links to promote other people’s products or services. You should keep things simple and create unique URLs that people can quickly read and remember.
For any promotion , we should create a Pretty Link URL to hide the long and ugly affiliate URLs that are typically given.
Very simply, just install the Pretty Link WordPress plugin on the site of your choice and then create your first link. You can change an affiliate link that looks like this
“www.brandshoes.com/affiliate=1898gcgx8gf” to “www.trendshoe.com/cool”.
This is great to use for things like emails, Facebook posts/groups, within images, word- of-mouth, presentations, blog posts, podcasts, etc. You can’t go on things like podcasts and expect people to remember your “ugly link”… So create Pretty Links.
To Get Started – Get Pretty Link for free by searching the plugins within your WordPress website or go to www.prettylinkpro.com. You don’t have to upgrade to be able to use the redirection feature, but there are some other cool features if you do decide to upgrade to the paid version.
2. Advertise Your Bonuses
This is one of the best strategies for quickly promoting affiliate products.
You can create 3 bonuses to promote the product . then create a simple page on LeadPages that lists the bonuses along with a video of us talking about why we like the product and how our bonuses actually make the product so much more valuable.
Finally, we’ll put a button on the page that links over to your affiliate link to grab the product.
To really maximize the impact of this promotion, we recommend installing a tool called Deadline Funnel on the bonus page to add a countdown and make the bonus feel scarce.
Once you’ve got your bonus page created and the countdown clock running, you should run Facebook ads to the bonus page.
For targeting, you can either find relevant cold audiences or import your existing mailing list and target your existing followers.
An example of a cold audience would be, if you are promoting a product related to internet marketing, you may target fans of Digital Marketer and Frank Kern… Run these ads until the promotion is over.
Also Deadline Funnel for creating automated countdown timers. This will improve your conversions but you can get by without it if you’re just starting out.
3. The Walkthrough Webinar
This strategy works great when you’re promoting online tools and software. You can even use it for online courses.
You’re going to create a webinar where you walk people through the tool or software that you’re promoting. Give them an inside look and show off all of your favorite features.
Take some time to explain some uses for the product as well so that the viewers can imagine themselves using it and getting the benefits. At the end of the webinar, tell people where they can go get the product (your affiliate link) and optionally offer some additional bonuses to grab it through your link.
Record the webinar once and then plug it into a tool like EasyWebinar or Clickfunnels and create an automated webinar from it. Drive traffic into the webinar using your mailing list and Facebook ads, and by sharing it on social media.
To Get Started – The bare minimum you’d need would be a screen recorder (Loom is a free option) and YouTube. You could just post the walkthrough on YouTube and link to that if you wanted.
4. Facebook Community Evangelists
We all know that most people have a Facebook account and log in way too many times to keep track of per day.
You can see Facebook groups as another version of an email list. It’s something you can grow and engage with people in the group whenever you want.
When you “own” and control the group, you have the ability to get as creative as you want with your marketing.
Here are some things to do in the group (these usually make it obvious that they should purchase the product by using the link if they haven’t already):
- Post testimonials from happy users
- Create polls asking questions to stir up engagement
- Post images that promote the product
- Prompt people to ask us questions through chat
- Create live video/webinar events where you can answer Q&As
- Share affiliate links and other content related to the product
Be sure to post your affiliate link to the product in the description of the group somewhere as well as in a post that’s pinned to the top of the group.
Encourage both customers and people with questions about the product to join. Over time, the group will become self-maintaining as existing customers in the group will answer questions for the people looking to buy.
To Get Started –: You must have A Facebook account (which you probably have) and a Facebook group around the affiliate product.
5. Facebook Messenger Blast
Just like an email list, you can send broadcasts to your chatbot list.
When you start growing your chatbot list, you will have the ability to send broadcasts to any segment you wish. From within ManyChat (or any other chatbot platform you use), you can select the segment and then broadcast.
The important thing to keep in mind is that you shouldn’t treat chatbot messages (Facebook messages) like email. Keep your messages short (like you’re talking to a friend) and don’t send too often. Facebook does have some restrictions about how you promote links, so make sure you read their terms first.
If you do this correctly, you can see click-thru rates in the 50%+ range (WAY higher than email)!
When you have a product that you want to promote, simply broadcast it to the list. you can do this by asking a question, followed by a reply with a link.
Facebook doesn’t like when you promote directly. Our first message may say something like “We just found an amazing tool that’s 10x’ing our conversions. Are you interested in learning more?”, then if they click the “Yes” button, we’ll have an automatic follow-up with some more details and a link to the affiliate product.
To Get Started – 1# Best chatbot at the moment is ManyChat for chatbot. There is a free version or a paid upgrade. We recommend taking the paid upgrade because it’s cheap ( $15/month at the moment ) and allows you to do much more.
6. Push Notifications
You can use a tool called vwo on our blog. When someone lands on our blog for the first time, a little notification pops up and asks if it’s ok if we send updates.
If they select “yes”, they are added to our browser notification list. Once someone has approved notifications from you, you can log in to vwo and send out notifications to them.
The notification shows up as a little pop-up in the upper-right of your screen when you open your internet browser. These are great for alerting people of new blog posts or content on your site.
However, you can use them with any link you want. So, when you’re promoting affiliate offers, you’ll often send out notification as well to send a few extra clicks to the offer. Once you’ve got a large notification list, this strategy can generate quite a significant amount of traffic.
To Get Started – vwo (the free version works fine to start) and a blog to collect notification subscribers.
7. Affiliate Blogging
When we decide to go “all in” on a product and really push the heck out of it on an evergreen basis, users like to purchase a relevant domain name and create an entire blog around just that one product.
On this blog, You can create promotional posts, side-by-side posts, product tutorials, answer product FAQs, embed videos about the product, and create curated list articles. also, use this blog to collect emails from people that are specifically interested in the product so we can continue our promotions through email.
Another benefit of having a blog completely related to the product that you’re promoting is that you can build a retargeting list of people who are interested and then put ads in front of them on Facebook and the Google Display Network.
Once you’ve got a handful of articles on the site, you can share them on social media, email them to your list, and promote them on places like vwo and your chatbot, or anywhere else you like to link to articles.
Eventually, you’ll probably see your content rank in the search engines and generate some free traffic (and sales) organically. It’s a long term strategy but it’s one that will pay off extremely well in the long term.
8. Podcast Affiliate Promo
If you have a podcast, you’ll DEFINITELY want to do this. With any affiliate promotion you do, book a recording date with the product owner. Interview them on the podcast but make sure it’s not a sales pitch.
Once you give a ton of value on the podcast, tell people that you have a special deal for them (and maybe a bonus package) and where they can go get it. Make sure to include a description, bonus package, and link to purchase in the show notes. This is a great evergreen way to get consistent sales without extra costs since it’s being heard by your existing audience.
To Get Started – Something to record audio. Lot of people that simply record with their smartphone and it works just fine to get started. You’ll also need podcast platform to call your guest and interview them. And you’ll need a podcast online host to store your audio files. like Libsyn. You can get by on just those.
9. Video Flooding
People LOVE to see videos to any product that they are buying. Typically, product owners do a decent job at providing video content, but it’s not typically to the same extent that most people do.
Here are the types of videos you should create around affiliate products:
- Tutorial / how-to videos
- New feature release videos
- Secret hack or quick tip videos
- Q&A / FAQ videos
- Product feature explanation videos
- What’s coming next videos
- Explanations of bonuses (People often search for “Product Name Bonuses”)
- Product review (People often search for “Product Name Review”)
Each one of these videos is usually created with slides in Keynote and then voiced over or they are done with just a simple screen capture to give that “over the shoulder” feel.
you can use slide templates that are branded with the product and affiliate link. place the URL purchase link in the lower right corner of the entire video.
Here are a few ways to promote your Video Loop :
- After recording each video, you can upload them to YouTube, Vimeo, Facebook (typically in our Facebook groups) or embed them into a post on our blog.
- Strip the audio and upload it to SoundCloud.
- Transcribe the video so it can be turned into a blog post and published on various websites.
To Get Started – The number of tools will depend on the amount of content repurposing you do. To create videos, you’ll need a slide design tool (either Keynote or PowerPoint or slideshare or Canva) and to record and edit the videos, you’ll need either Screenflow or Camtasia.or Adobe After effect ( for more professional use )
10. Side-By-Side Product Comparison
This is another strategy you can take, It’s pretty straightforward.
On your blog, create articles that compare the product that you’re promoting with a competitor’s product. Only compare it to one competitor per blog post.
You want the post to come off as unbiased but you also want people to reach the conclusion that the product you’re promoting is the best option.
Build trust by pointing out flaws in both products as well as benefits of both products. Just make sure the benefits of your product far outweigh the benefits of the other product. Also, make the negatives about your product very minor… Point out things like
“I wish this button was here instead of there” or “It took a little bit longer than I expected to set it up.” These are negatives that shouldn’t sway anyone away from buying it.
These types of posts are great to drive Google search traffic to. When someone searches for a competing product, run an ad for your side-by-side post to swipe up some easy sales from the competitor.
11. Email Drop ( Solo Ads )
This one is something you’re only going to want to test after you’ve determined that the product you’re promoting has a good conversion rate on their sales process.
With an email drop, you’re going to essentially buy access to someone else’s mailing list ( solo ads ). There are sites out there where you can pay per 1,000 subscribers you’re mailing to.
Prices vary greatly depending on niche, list size, list quality, and more so you’ll really need to do some research yourself for your particular case. Expect to spend anywhere from $6 to $20 per 1,000 subscribers you’re mailing. To mail a list of 10,000, expect to pay anywhere from $60 to $200.
You can purchase access to someone’s list, write up an email about the product that you’re promoting, and have them blast it out. Ideally you’ll make more back in commissions than what you spent on the mailing.
you can use a broker :
Or, you can do some Google searching for websites similar to your niche and try to contact the site owner directly.
Many sites will have an “advertiser” section and you can often find email promotions as one of the advertising options. It takes some digging but you’ll often be able to do the mail drop for a lot cheaper by going direct than by working with one of the list brokers.
12. Sniply Traffic Stealing
This is a great strategy actually because you basically get to share other people’s content that they took the time to create and put a bit of money in your pocket in the process.
First off, Sniply is a site that lets you overlay a little call to action on other people’s sites. You’d find a piece of content that you like and you want to share, you put the link to that content into Sniply, you then type up a little call to action to tell people to go back to your offer, and you plug in a link to your affiliate offer.
Sniply then gives you a new link to share. When someone uses this new link, they’ll see the content that you meant to share as well as a call to action link overlaid in the bottom right corner.
Example : Plugged the link article into Sniply, created an overlay that said something like “Grab the one checkout tool that can do all of this for you,” and linked it back to your affiliate link.
Then took this new Sniply link, that pointed to the conversion optimization article, and shared in on Facebook, Twitter and various groups.
To Get Started – Sniply.com
13. Add It To Your Funnel
The best time to get someone to buy from you is immediately after they just bought something from you.
They’re in a buying mood, they trust you, they’re excited about the topic, and they’re probably ready and willing to get even more cool stuff if it’s relevant to what they just bought.
Create an upsell video that pitches your affiliate offer and pop that video onto the page they see immediately after they complete a purchase. Yes, they’ll have to checkout again on someone else’s cart but, if it’s highly relevant to what they just purchased and your video can tie the two products together well, you’ll get some takers.
It’s a great way to boost your earnings per sale.
To Get Started – A way to create and edit the upsell video. Screenflow, Camtasia, or Loom. If you’re already selling a product, you’ll probably already have a page builder or checkout flow that you can embed this upsell video into.
14. Exit Pop-up Offers
If you’re using Leads on your blog or if you’re using something like Clickfunnels for your offer pages, you can make an exit-intent lightbox.
This is a box that opens when the browser thinks someone is about to browse away from the site. It’s basically a last ditch effort to grab attention and get people to take an action before leaving the site.
Most people use the exit-pops as a way to try to collect an email. They’ll say something like “before you go, let us send you this free report” and they’ll have an opt-in form.
However, you don’t have to go for the email. Instead, you can make them a different offer than the one currently on the page.
Test creating an exit pop on your blog that says something to the effect of “Wait! Before you go, I wanted to tell you about this cool tool that’s been getting us X result.” Then have a button below it that says “Click Here To Learn More” and link them over to your affiliate link.
Capture some extra sales from people that were about to leave anyway. (Emails opted-in from exit pops are often are lowest quality subscribers anyway – They often use junk emails just to make the box go away)
To Get Started – Leads Capture tool on your blog. Clickfunnels has an exit-pop built-in.
15. Blog Post Slide-ins
Like the exit-pop example above, slide-ins on your blog aren’t only used for collecting email addresses. First off, a slide is a little box that typically slides in over your blog posts when people scroll down a certain percentage.
Most people use them for calls to action to collect emails but you can use them to push people to offers as well.
For example, when you have a visitor on your blog that have products promote as an affiliate, you can replace the slide-in on the page that links directly to the offer. It slides up and has call to action text that says something like “Special Offer on X Product ” with a button that links to your affiliate link ( offer )
To Get Started – Leads Capture Plugin and a Blog site
16. Buy Banners on Other People’s Sites
Similar to adding banners onto your own site, you can find other relevant sites and buy banner space from them.
This strategy has actually been hit or miss for lot of marketers because lots of sites overstate the amount of legit traffic they get and they game the system to boost their traffic numbers.
Typically sites get paid per impression on the banner ads so, even if their site is getting junk traffic from bots or something,
they’re still earning their per-impression income. Regardless, take a look at BuySellAds.com. There’s a large inventory of sites there that offer banner ad space for sale.
See if there are any sites in your niche that you recognize or that are considered credible resources and advertise on those.
With forums, we can at least pop into the forum ourself to see if there’s a lot of activity and good interaction. If a lot of people are interacting in the forums, it’s a good sign that the traffic is legit.
Another benefit of forums is that people typically return over and over again, which gives you more opportunities to get the click.
To Get Started – BuySellAds.com – Create banners in canva or similar tool or alternative.
17. Email Signature Shoutout
This is actually a simple strategy that you can grow in multiple businesses.
The idea here is that we are all sending emails every day to people that know, like, and trust us. Typically these people will look at our email signatures because it’s attached to every dang email.
The easiest people to sell to are these types of people, so you’re placing your link in the signature
Make sure that you don’t look too salesy with your email signature and link. Make it look natural and never pushy. You could even create a blog post about tools that you promote and link people to that blog post, saying something like, “Check out my favorite
marketing tools! LINK”.
To Get Started – Just an email service like Gmail, Wisestamp is a cool tool to make customized signatures for Gmail as well.
18. Done For You Bonus
When promoting tools, you can offer to actually handle the initial setup for someone if they buy through your link. With tools, people are often worried about the techy side of things.
They’re worried they’ll never get around to setting it up or that the technical aspects will be over their heads. With this type of bonus, you’re going to remove that objection by offering to just do it for them if they buy through your link.
When Promoting a tool ( software), people ask questions about the tools. They want to know how hard it’s going to be to set up, what sort of existing technical knowledge they need, what sort of additional tools they’ll need on top of this one, etc…
Once you get this bonus dialed in, you ’ll be able to reply to those emails with a simple “grab it today through our link and we’ll just build it for you.”
You’ll probably have to do the first handful of setups yourself to prove the concept and to test how well the offer sells but, once you’ve got it rolling, you’ll simply systematize the process by creating a survey the customer fills out after purchasing.
The survey will get answers to all the questions you’d need to get going and have the responses emailed to a VA who can handle the setups from there.
It’ll be a bonus that probably dramatically boosts sales on the software tools that you promote with just a little bit of upfront work.
To Get Started – A survey tool (PollDaddy is a great free one). A VA to manage the done- for-you setup or Do it yourself.
19. Add The Product To A Recommended Resources Page on the Blog
This allows us to be flexible and to get really creative with how we share the blog post. We like to frame these as a resource page, something that people can refer to often and bookmark.
Simply create a blog post on your company’s website and list out the various tools, softwares, and training products that you would like to recommend. Organize all of these in a way that makes sense with your brand and purpose.
Provide a description for each item, why people should get it, and then a call to action to purchase it with your link.
Bonus: Create a flowchart and resource page that connects with each other.
To Get Started – You’ll need to have your website set up and you’ll just create a blog post or page within there. Make sure to use Pretty Link to create those nice looking links!
20. Create A PDF eBook About The Product With Your Affiliate Link
As you know, marketers love to make content and are always looking for ways to provide more value than anyone else out there. The way you become unique and stick out from the tire-kicking affiliate marketers is to provide more value and do better marketing.
Creating an eBook is a perfect way to build a mailing list focused on your topic/affiliate product. This will be something that you can share on social media, with your current email list, promote with Facebook ads, and so much more.
Here are some types of eBooks that you cab create for affiliate offers:
- Cheat sheet / one-pager
- User manual / guide
- Quickstart instructions
- Case studies and best practices
To Get Started – There are a million ways to create these eBooks, but the easiest ways are just to use a writing software like Google Docs, Microsoft Word, or Pages on Mac. We recommend “modify up” the eBook so it looks professional. You can go on Fiverr for cheap to get a cover made.
You can also consider having a designer on Fiverr create some slick-looking formatting for the interior of the book, too. Just always make sure to have your affiliate link included in there.
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