Email marketing has been around for very long, it still has plenty of established ‘wisdom.’ Most of those ideas were inherited from old-school ‘Mad Men’ like Claude Hopkins, Eugene Schwartz, and David Ogilvy. Buy, buy, buy, now, now, now is the all-too-common refrain. Grab your audience’s attention and do whatever it takes…
The creative side of Email Marketing is what makes an impact on your audience. The job of marketing at large is to create an impression on the people you’re trying to reach — an impression so strong that they CAN’T ignore you. This is a live walkthrough that shows you HOW an idea…
Copy For All Your Email Marketing Needs My name is Brennan. I’m a direct reaction writer and marketer who uses email. I prefer treating people as people…instead of opening their wallets. That, incredibly, helps them open their wallets more. I’ve worked with more than 25 online stores and have helped customers earn more than…
