Art of Email : An Email Marketing Manifesto
Andre Chaperon & Shawn Thing – Art Of Email with Live Workshop
Email marketing has been around for very long, it still has plenty of established ‘wisdom.’ Most of those ideas were inherited from old-school ‘Mad Men’ like Claude Hopkins, Eugene Schwartz, and David Ogilvy. Buy, buy, buy, now, now, now is the all-too-common refrain. Grab your audience’s attention and do whatever it takes…