YouTube Channel : From Idea to First Revenue
Start sharing what you love on YouTube, and make money doing it!
I published my first YouTube video in December 2014. At that time, I was applying for a master’s degree at a university in the United States and felt like I was the only Russian person in the world who was doing it.
I really wanted to start sharing what I was going through to get to know people who were also doing the same. How I started on YouTube
I made my first video right after passing GMAT. Then I made the second video, then the third one. In April 2015, we moved to Silicon Valley, and I began to film everything: how we rented an apartment, how we bought a retired police interceptor as our first American car! I started documenting my life
It took a while for the channel views to really take off, but I was able to start monetizing by consulting and tutoring my subscribers (I charged around $20 for 30 minutes)
Now I run three YouTube channels in two languages (Marina Mogilko, Linguamarina, Silicon Valley Girl) with more than 5 million subscribers combined
By combining various sources of income, I am able to gross around $80,000 – $100,000 per month (Google AdSense, paid partnerships, product sales, affiliate programs).
That doesn’t include taxes and expenses (I have a team now to help me with everything), but this means I only spend 5-7 hours a week to run all of my channels!
After completing the course, you will:
- start a channel: choose a topic for your channel according to your interests and work on your channel art
- publish the first few videos and optimize them for the YouTube algorithm
- create a content plan for 10+ videos (this is about three months worth of content if you publish once a week)
- choose necessary equipment depending on your budget and goals
- get clear instructions on how to script your videos to increase watch time and audience retention
- download my PDF instructions and checklists for a video editor and a channel manager to help you delegate things
- understand how the algorithm works and what kinds of videos it promotes
- learn to create evergreen videos that will generate views and income for years, even if you stop posting
- learn to clickbait a little to speed up growth
- find out how to monetize small channels
- learn the legal aspects of working on YouTube
Who is my course for?
Beginner YouTubers who are serious about starting
You understand that almost everything that happens in the world right now happens on social media to some extent. You were afraid to start because you were afraid of what other people would think, or you were just waiting because you wanted to have the perfect moment; but in the end, you realized you should have started earlier. And now you’re finally ready to start catching up with your goals.
Experts and tutors
You understand that you have accumulated knowledge in your field and want to share it with thousands of people. At the same time, you want your channel to become a source of customers for you. You understand that a YouTube channel is a great lead generator for your business and a source of ideas for developing your product
Instagram influencers
You are tired of constantly investing in advertising, seeing how the number of followers only decreases after each post. You wish the content you created ‘lived’ longer than 24 hours. You want predictable organic growth and “evergreen” content — the kind of content you create once, but people watch it for years.
YouTubers who are stuck
You have a channel, there are several videos published there, but you abandoned it because the growth was slow and you didn’t know what to do. And now you don’t know whether to create a new channel or continue working on the old one. And you also want to start delegating things like editing. However, you think that a video editor will not be able to edit the way you do it.
Core course modules:
1. Starting a channel
We start with the basics: choosing a topic, channel art, an overview of filming equipment for different budgets and goals, basic analytics. We’ll talk about how YouTube started, where it is going and how you can take advantage of the new trends. We’ll explore content plans and use of drama in scriptwriting. I will share my scripts, and we’ll make a script for your first video
2. Making the first video
I will help you start as fast as possible, right at home. We’ll learn about basic camera settings, light, speech and your unique way of presenting information
3. Editing and publishing the first video
Learn the basics of editing on your smartphone and computer, creating a thumbnail using free apps, optimizing and posting the video
4. The basics of growth on YouTube
Learn how to increase retention, work with video dynamics, learn how to create viral videos, learn how to turn subscribers into fans – those who will watch all your videos and eventually buy your products
5. SEO on YouTube
Video search optimization: title, thumbnail, description, tags
6. Organic growth and how to take advantage of it
Frequency of posting, posting time, increasing conversion rates from subscribers to views, retention. We’ll learn how to create evergreen content that will ensure the long-term growth of the channel. We’ll talk about paying for subscribers and views (and whether it’s necessary). We’ll explore collaborations with other creators
7. The legal aspects of creating content
IP, trademarks, and personal information. How to protect yourself
8. Built-in YouTube features
How to use live streams, premieres, stories, and community tabs for growth
9. Monetization
How to maximize YouTube payouts, what are the top affiliate programs, what products you can launch and how, how to work with brands and put a price tag on a product placement in your video
Sales Page ( more info )
Marina Mogilko – YouTube Channel-From Idea to First Revenue
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