Master impactful data storytelling skills at your own pace through an engaging video-on-demand course
Data storytelling is an approach for presenting data in a way that is tailored to the needs of a specific audience. The best data stories are insightful, compelling and inspire the audience to take action.
Our Data Storytelling for Business course provides learners with a solid grounding in fundamental data storytelling learning concepts.
By the end of the course, learners will have the skills needed to produce impactful data visualizations layered with compelling narratives.
Learn how to effectively present data
Transform your charts and confidently convince your audience using your insights.
Course Curriculum
Welcome
- Course Introduction
- Data Storytelling for Business Course Workbook
- About your Instructor
Putting your Audience First
- The Four Keys of Data Storytelling
- Defining and Focusing on Your Audience
Visualization Design Principles
- Design Principles Introduction
- Chart Junk
- The Cleveland & McGill Scale
- Pre-Attentive Attributes
- Gestalt Laws
- Design Principle in Action
- Design Principles Conclusion
Data Visualization Best Practices Part I
- Data Visualization Design Introduction
- Impact Metrics
- Tables
- Bar charts
- Pie Charts
- Line Charts
Data Visualization Best Practices: Part II
- Scatter plots
- Small Multiples
- Use of Color
Workshop: Part I
- Step 1: Understand Your Audience
- Step 2: Data and Visualizations
Narrative
- Narrative Introduction
- Storytelling Titles
- Vertical and Horizontal Flow
- Presentation Medium
- Presentation Assembly
- Presentation Delivery
- Course Conclusion
Workshop: Part II
- Step 3: Preparing a Data Story
How To Videos
- Line Chart Enhancements
- Creating a Bullet Chart
- Creating an Impact Metric
- Creating a Slopegraph
- Enhancing Bar Charts
- Creating a Scatter Plot
- Creating a Staged Line Chart
Example Solutions
- Examples: Chart Enhancement Practice
- Sample Yellevate Solution
Sales Page ( more info )
Diedre Downing – Data Storytelling for Business