Course Curriculum
- The Foundation
F0: The #1 Rule of Selling
F1: Know Your Market
F2: Having a Growth vs. Fixed Mindset
F3: Don’t Be a Debbie Downer
F4: How to Elegantly Explain What You Do
F5: Ditch the Pitch
F6: Starting Conversations with Strangers
F7: Don’t Exceed Your Prospect’s Speed Limit
F8: Solutions Disguised as Problems
F9: How to Explain What You Do in a Cold Email in One Sentence
F10: How to Start Conversations with People Who Aren’t Buying
F11: Deposits & Withdrawals
F12: Why Prospects Are Guarded Around Salespeople (And What to do About it)
F13: Detaching from the Outcome (Video)
F14: How to Sell More “Hamburgers”
F15: Twist the Knife
F16: Stay Away From This Phrase
F17 – A Surfer’s Mind
- Know Your Prospect’s Jobs-to-be-Done
PM1: Your Market’s Motivations
PM2: Fireballs vs. Flowers
PM3: How to Become An Insider
PM4: How to Get Your Prospect’s Secret Buying Language using Jobs-to-Be Done
PM5: Jobs to Be Done Interview Guide
PM6: Example of a Jobs-to-Be-Done Interview
PM7: The Lingo Library
PM8: How to Be More Interesting to Prospects
PM9: How to Stay Top of Mind When Prospects Aren’t Motivated Right Now?
PM10: How to Get the CFOs to Buy In
- Outsourcing List Building
LB1: Getting Started
LB2: Defining Your Targeting Parameters Using Sales Navigator
LB3: The Data Enrichment Providers I Recommend
LB4: Example of a Lead List You’ll Get Back
- Cold Calling
CC1: The Pain Triangle
CC2: The Educational Based Cold Call Script
CC3: Example: Educational Based Cold Call Script – Sales Coach
CC4: Behind the Scenes — Creating an Educational Based Cold Call Script — Example for Fin Tech
CC5: Behind the Scenes — Creating an Education Based Cold Call Script — Example for Cyber Security
CC6: Leveraging Wins to Attract Similar Clients
CC7: What to Say When a Gatekeeper Picks Up
- StartPlace CC9: How to Cold Call a Trade Show Lead
CC10 – Real Cold Call
CC11 – Example SaaS Cold Call Script
CC12: Real Cold Call – Accusation Audit
CC13: 14 Killer Cold Call Openers
CC14: The Reheat Campaign
CC15: Transcript of a Good Cold Call You Can Steal
- Voicemail
VM0: The Open Loop Voicemail
VM1: Five Voicemail Formulas
VM2: The 8.9 second voicemail
VM3: Voicemail — The Script and Tone That Gets 30% of My Calls Returned
VM4: Voicemail makeover
- Cold Email Copywriting
CW00: Let’s write a good cold email (step by step)
CW1: Don’t Believe the Hype
CW2: The Triplet
CW3:: Go for No
CW4: How to Use Humor to Increase Response Rates
CW5: Your Customers Are Your Best Salespeople
CW6: Turning a Skeptic into a Buyer
CW7: How to Explain Things Clearly
CW8: Show, Don’t Tell
CW9: Casual Copywriting Example
CW10: The Secret to Creating Memorable Cold Email Copy
CW11: Sales Copy Teardown (Before & After)
CW12: Are You Pitching or Proving?
CW13: Example of Hype-Free Copy in a Cold Email
CW14: 2 Things I Learned from Jason Fried About Copywriting
CW15: Casual Copywriting Examples (Before & After)
CW16: The Secret to Getting More Positive Cold Email Responses
CW17: 3 Ways to Increase Cold Email Response Rates
CW18: How to Use Emotions to Motivate Prospects
CW19: Steal Like an Artist to Increase Open Rates
CW20: Chase — Features into Benefits Makeover
CW21: Before & After
CW22: Who’s Your Villain?
CW23: How to Use Humor to Increase Response Rates
CW24: Ditch this word
CW25: What Pisses People Off?
CW26: Steal This Porsche Ad
CW26: A Magic Word
CW27: Be Crispy
CW28: Write With an Eraser
CW29: Cold Emailing Over the Shoulder Video
CW30: “What if” questions
CW31: What We Do vs. What You Can Do
CW32: Why Prospects Don’t Respond (And How to Fix it)
CW33: 9 Cold Email Copywriting Formulas That Convert
- Cold Emailing
CE000 – Improving cold email deliverability
CE:00 – The Easier Way to Start Conversations With Strangers
CE1: The Biggest Cold Email Mistake
CE2: Cold Email: Subject Lines
CE3: The Testimonial Email
CE4: Bring Back That Loving Feeling
CE5: Cold Email: Follow-up After Direct Mail
CE6: 15 Minutes of Fame
CE7: Leveraging Shared Audiences
CE8: Reactivate Lost Opportunities
CE9: Medicine for the Problem
CE10: Example for SaaS
CE11: The Cold Call Email
CE12: Personalization at Scale
CE13: Cold Email From the CEO of Rippling
CE14: Shining a Light on a Problem
CE15: Informative & Entertaining
CE16: Introducing Two People via Email
CE17: The 4T Email — A High Converting Formula
CE18: Low Friction Calls to Action
CE19: Email to Start a Conversation with an Innovator
CE20: The 4-Part Video Series
CE21: How to Respond to, “Send Me Some Information” in Email
CE23: The Cold Email that Booked a Meeting and Sales with GEICO
CE24: The One Sentence Email
CE25: Example of a Personalized 4T Email
CE26: Example of a 4T Email to Target
CE27: 4T Email that Got the Attention of a CEO
CE28: A Cold Email Written by a Customer to a Prospect
CE29: One of the Best Cold Emails I’ve Ever Seen
CE30: Scaling Personalized Email in Cold Emails
CE31: Hyper-Personalized 4T Email that Got a Positive Response
CE32: The Cold Email that Got a Response from a Director of Sales
CE33: How to Write a Damn Good Email in 8 Minutes
CE34: 6 Low Friction Calls to Action that Start Conversations
CE35 Post Webinar Email that Starts Conversations
CE36: Cold Email that Booked a Meeting After a Prospect said, “No Thanks”
CE37: How to Get a Response from a Busy Person — Teardown
CE38: Illumination Cold Email (How to Change the Status Quo)
CE39: How to Respond when a Prospects Asks for Information via Email
CE40: What Zelda Can Teach You About Writing a Good Cold Email
CE41: The Radically Honest Illumination Email
CE42: Real Email – Educational Offer that Booked a Meeting
CE43: The Photoshop Cold Email
CE44: The Broken Clavicle Bone
CE45: How to Follow-Up Without Being Annoying
CE46: The 28 Word Email
CE47: The Easier Way to Book Meetings
CE48: Reaching Out to People Who Didn’t Buy
CE49: Leveraging Customers for Warm Intros
CE50: 1 i simple idea to grow sales in 3 months
CE51: Emails That Look Like Texts – Alteryx
CE52: Emails That Look Like Texts – LeanData
CE53: Emails That Looks Like Texts – Tipalti
CE54: Email That Look Like Texts – Gong.io
CE55: Email That Looks Like a Text – Tax Accountant
CE56: Asking For Advice
CE57: How to write killer first sentences
CE58: The Cold Email Copywriting Formula That Will Increase Responses
CE 59: 14 Low friction CTAs that increase response rates
CE60: Open loop cold emails
CE61: Out of Office Autoresponder
CE62: 4T Bridging Phrases
CE 63: Super Short Cold Email – Outreach
CE64: The prospect ghosted me email
CE65: 19 CTAs that don’t ask for a meeting
CE66: Leveraging Customers to Write Emails (Gravy)
CE67: 7 killer subject lines
CE68: Using “Future Pacing” in CTAs to Increase Response Rates
CE69: Cutting the fluff
CE70: Killer cold email opening lines
CE71: Using LinkedIn Job Adverts
CE72: Cold Email For a Recruiter
- Before & After Visual Cold Emails
VCE 0: What are visual emails & why do they matter?
VCE 1: The Easiest Way to Create Images for Cold Emails
VCE 2: Example for Alteryx
VCE3: Example for ConnectAndSell
VCE4: Example for BoomTown
VCE5 – The Sticky Note
- Cold Email Teardowns
CET 1: Teardown for Telecom
CET 2: Teardown for a Podcast Guest
CET 3: Teardown for a Car Wash Bucket
CET 4: Teardown for a Coach
CET5: Teardown for a person who want to be on my podcast
CET6: Teardown Chris Voss
CET7: Teardown for Zubtitles
CET8: Teardown for a triathlon coach
CET9: Teardown for a loud neighbor
CET10: Teardown for a LinkedIn Pitch
CET11: Teardown for a service
CET12: Teardown for accountant
CET13: Teardown for content amplification agency
CET14: Teardown for Protalus Insoles
CET15: Teardown for a Tax Accountant
CET16: Teardown for a Triathlon Coach
CET17: Teardown for a Gutter Cleaning Service
CET18: Teardown for LeanData
CET19: 4T Email Examples You Can Steal
CET20: Teardown for Managing Negative Review Service
CET21: Teardown for CaptivateIQ
CET21: Teardown – Cutting the Fluff
CET22: Teardown for a Talent Service Placing Salespeople
CET23: Teardown for Snowflake
CET24: Teardown for a recruiter
CET25: Teardown for a social media agency
CET26: Teardown for Mortgage Refinancing
CET27: Teardown for CaptivateIQ
CET28: Teardown for a services based business
CET29: Teardown for a data provider
CET30: Teardown for a recruiter
CET31: Teardown for Third Party Logistics
CET32: Teardown for Rev
CET33: Teardown for Recruiter (Sales)
CET44: Armand @ Pave Wizard Email
CET45: Lunch bribe Email
CET46: Teardown for CaptivateIQ
CET47: Teardown for Pave
CET48: Teardown for Ecommerce Returns Solution
CET49: Teardown for an Editor
CET50: Teardown for Tango
CET52: Teardown for Munch
CET53: Teardown for On Screen Authority
CET54: Teardown for a Service (Phone Ready Leads)
CET55: Teardown for a Service
CET56: Teardown for an Accountant
CET57: Teardown for Warmbox.ai
- The Hall of Fame: Cold Outreach with Positive Responses
EV 1: Graham’s Email
EV2: Tanner’s Email
EV:3 Richard’s Email
EV:4 Ivan’s Follow Up Emails to Booked Meeting
EV5: Ben’s Entire LinkedIn Message Thread that Got a Meeting
EV6: Jackie’s Email that Landed a Job Interview
EV7: Josh’s Email
EV8: Harry’s Email
EV9: Chris’s Email
EV10 Brandon’s Email
EV10: Jam’s Email
EV11: Kristian’s Email & Video
EV12: Anna’s Email
EV13: Peter’s Email
EV14: Stephen’s LinkedIn Message with Response
EV 15: Sam’s Email
EV16: Jason Bay’s Video Email
EV17: Brandon’s Email
EV18: John’s Email
EV19: Shaun’s Email
EV20: Ryan’s Cold Call
EV21: Jake’s Cold Email
EV22: Josh’s Email
EV23: Madison’s Email
EV24: Oliver’s LinkedIn Connection Request
EV25: Oliver’s Email
EV26: JT’s Email
EV27: Oliver’s Before & After Visual Email
EV28: Aaron’s Email
EV29: James’s email
EV30: Braun’s email that landed Aetna
EV31: Adam’s Email
EV32: Josh’s Open Loop Email
EV33: Dan’s Email
EV34: Claire’s Email
EV35: Linda’s Email – Content Amplification
EV36: Armand’s Email
EV37: Theo’s Email
EV38: Matt’s Email
EV39: Stafano’s Email
EV40: Gino’s Email + Video Follow Up
EV41: Robert’s Email
EV41: Email for a Freelancer/Copywriter
EV42: Killer Cold Email – Services Business
EV43: This 40-Second Pitch Made Will Smith Invest Immediately
EV44: Peter’s Email
- The Initial Sales Conversation
DC0: The Initial Conversation Script
DC1: How to Improve Your Meeting Show Rate
DC2: Finding Problems
DC3: Asking for the Sale
DC4: How to Separate Yourself From the Competition
DC5: Your Product Story
DC6: Client Story
DC7: Don’t Bruise the Ego
DC8: Testing for Commitment
DC9: Overcoming the Status Quo Bias
DC10: An Insightful Question
DC11: Price Anchoring
DC12: How to Expedite Contract Execution
DC13: Don’t Discount. Do this Instead.
DC14: The Post Meeting Video Summary
DC15: How To Write An Effective Follow-Up Email After a Discovery Call
DC16: How to Reduce Meeting No Shows
DC17: A Big Mistake Salespeople Make WIth Inbound Leads
- Leveraging Customers for New Opportunities
LC1: How to Ask for Referrals
LC2: Interviewing Customers
LC3: One Question to Generate 20% More Revenue
LC4: How to Ask for a Testimonial Without Sounding Salesy
LC5: Reactivating a Past Customer
LC6: Asking for Video Testimonials
LI1: Your Headline
LI2: Connection Requests with 70% Acceptance Rate
LI3: The Most Phenomenal LinkedIn Connection Request
LI4: The Video Connection Request Pitch
LI5: Yet Another High Converting LinkedIn Connection Request
LI6: Nelly’s LinkedIn Voice Message that Got a Sale
LI7: “Thanks for Connecting” Video Message
LI8: Example of a Connection Request with a High Accept Rate
LI9: How to Start Conversations with Anyone on LinkedIn
LI10: Educational-Based LinkedIn Connection Request
LI11: LinkedIn Voicemail
LI12: Braun’s LinkedIn Messages Cadence
LI13: The Mere Exposure Effect
- Direct Mail
MI1: 7 Ways to Create a Memorable First Impression
DM2: Direct Mail Examples
MI3: One Easy Way to Make Your Customers Happy
DM4: Dale Dupree’s Red Brick
DM5: Send an Old Fashioned Telegram
DM7: The “Lumpy” Mail
DMI9: Emma’s Letter Campaign
DM10: Bike Tubes
- Defusing Objections
DO00: Diffusing Objections Video Lecture
D01: How to Diffuse 34 Sales Objections Ebook
DO2: Preventing Objections by Making the Skeleton Dance
DO3: One Question that Will Help You Waste Less Time Chasing
DO4: Why Are You Better Than Your Competitors?
DO5: I Don’t Have a Budget
DO6: Answering “What Do You Do?”
DO7: Diffusing “Your Price Is Too High”
DO8: Send Me a Proposal
DO9: Diffusing “Can You Send Me Some Information?”
PreviewPlay DO11: “If We Find a Need, We’ll Keep You in Mind.”
D012: Role Play – “We Already Have a Vendor.”
DO13: Prospects Ask You to Send Them Info Via Email
DO14: “We went with another vendor.”
DO15: Defusing “How did you get this number?”
D16: We Have a Vendor (response via email)
DO17: “I’m not interested.” (how to respond via email)
DO18: Diffusing, “I’m all set” Over Cold Email
DO19 – “Contact me next quarter.” (Via Email)
- Inbound Leads
IN1: How to Respond to an Inbound Lead
IN2: Inbound Cold Call Critique
IN3: Post Webinar Follow Up Email
- Negotiating
NE1: Example of a Negotiation with a Jeweler
NE2: Example of a Negotiation with a Client
NE3: Real Contract Negotiation
- Building Credibility
NU1: Top of Mind Campaign Email
NU2: Example Nurture Track You Can Steal
NU3: A Shortcut for Building Credibility
- Video Prospecting
VP1: Example of an Email and Video that Booked a Meeting
- Sequences
SQ1: Meeting Reminder Sequence
SQ2: No Show Sequence
SQ3: Drift’s Personalized Sequence
SQ4: Prospect Ghosted You Sequence – Accusation Audit
SQ5: Personalized Cold Email Sequences
SQ6: Rippling’s Cold Email Sequence
- Getting a Job
GJ1: The Cold Email that Prompted a CEO to Give the Sender a Job
GJ2: Don’t Send a Resume, Do This Instead
G23: Unconventional Cold Email to Land an Interview
- The Prospecting Process
PP1: Overview
PP2: 6 Ways to Personalize Emails
PP3: Step 1: Creating Custom Fields
PP4: VIDEO Create Your Sequence
PP5: VIDEO WALKTHROUGH – Scaling Personalization
PP5: Boolean Searching for Prospect on LinkedIn (Over the Shoulder Video)
PP6: Example of a Personalized Sequence
- Following Up
FU1: Chris Voss Inspired Email When a Prospect Ghosts You
FU2: No Response — The Apology Email
FU3: No Response — The Presumptive Negative
FU4: No Response — The Hail Mary
FU5: Real Cold Call — Falling on the Sword – Gaggle
FU6: Real Example — Surrender Email w/response
FU7: Real Email Exchange to Ghosted Prospect – Voss Method
FU8: Expressed Interest Then Disappeared
FU9: Cold Email Follow-Up Bumps
FU10: Example of a one sentence follow up + positive response
FU11: Ghosted Lead – Real Email + Response
FU12: The Post-Webinar Email
FU13: Ghosted Prospect Real Call
FU14: 8 Effective Follow Up Messages
FU15: Detach Email
FU16: Email For When A Referral Goes Dark
- Memes
M1: Prospect Ghosted You
M2: Florin’s Meme
M3: Alex’s Meme POS
M4: Josh’s Matillion Meme
M5 – Video Meme
- Slideshows
SS1: My Brothers’s $25m Talk Track
SS2: Braun’s 12 Rules of Selling
SS3: Feeling Anxious? Thought So.
SS4: Stories vs. Facts
- A Killer Way to Ask for Referrals
REF1: How to Ask for a Referral Without Feeling Awkward
- Internal CommunicationStartHow To Be Less Direct In a Email
Sales Page ( more info )
Josh Braun – The Badass B2B Growth Guide