The market is crowded for average content writers. Don’t be one of them.
Average content writers write. And they have nothing else to offer but a nice Google Doc based on guidelines from a client.
Those copywriters get lost in the sea of underpaid freelancers on Upwork, and they struggle to make ends meet. Great copywriters know how to tie their writing to results. And the best way to get results is to dive into Search Engine Optimization. And while the market is full of self-advertised “SEO copywriters”, many of them rely on obsolete tactics that no longer work.
Most of these “common truths” aren’t an aid,but a hindrance to SEO success. They’re not enough for competitive keywords that generate something more important than organic traffic – money. If you’re reading this, you’re probably looking for tactics and skills that will take your career to a whole new level. This drive alone gives you a massive advantage over average copywriters.
By getting deeper into SEO, you will build bulletproof content that will keep bringing thousands of potential buyers to your blog posts and landing pages. For years to come.
SEO Writing goes beyond just “writing.”
And we dive into every single part of this process in SEO Writing Masterclass.
People behind this Masterclass are part of the team behind Surfer – the #1 Content Intelligence tool loved by content marketers and SEO experts.
Our everyday work is all about helping marketers write more relevant pages that will 10x their organic traffic. 4,000+ teams use our solution and our methodology.
To deliver better products to all Surfer users, we’ve consulted countless professionals – lots of them our trusted clients – who dabble in SEO, affiliate, and all kinds of digital marketing.
We decided to go one step further and teach you all we know about on-page SEO and content creation.
MODULE 1
Content strategy and keyword research
Learn a successful keyword research process and create an overview of your content plan. Every battle is won before it is ever fought. And it is also true for SEO and content strategy. When you know the plan, all you have to do is execute.
Lessons from this module:
Why do you need Module 1?Content strategy: Content for different stages of awarenessContent strategy: Keyword research and prioritizationContent strategy: Planning topic clusters for your websiteMODULE 2
Four phases of SEO writing
Relevance and quality are the core of SEO. Learn the actionable, step-by-step process to create the most valuable content that will be user-friendly and optimized for Google. Let’s bust some old “good practices” and use SEO that will work in 2021.
Lessons from this module:
Video 1: Introduction: 4 phases of content creationVideo 2: Discovery phase: Digging into search intentVideo 3: Discovery phase: Analyzing on-SERP featuresVideo 4: Discovery phase: Find the best content that ranks for your keywordVideo 5: Discovery phase: Create an outline based on top pages in search resultsVideo 6: Discovery phase: Create guidelines for words, phrases, and content structureVideo 7: Writing phase: Rules of thumbVideo 8: Writing phase: Title tagVideo 9: Writing phase: Meta descriptionVideo 10: Writing phase: Enrich your content and gain authorityVideo 11: Writing phase: Images and alternative textsVideo 12: Writing phase: Internal linkingVideo 13: Conversion strategy: Make an irresistible offerVideo 14: Conversion strategy: The good, bad, and ugly of gated content and lead generationVideo 15: Conversion strategy: Plan call-to-actions across your contentVideo 16: Optimization phase: Check your rankings with Google Search ConsoleVideo 17: Optimization phase: Run SEO audit for your articleVideo 18: Optimization phase: Organize your SEO optimization processMODULE 3
Increase wages for your content services
Charge more for your work and upgrade your sales process. No matter if you work as an in-house writer or freelancer, we’ll explain how to sell your ideas and strategy. You’ll learn tactics that will help you position yourself as the top SEO copywriter and charge accordingly.
Lessons from this module:
Video 1: Introduction + why you should probably charge moreVideo 2: Sell the process, not just your content pieceVideo 3: Sell the content strategy, not just an articleVideo 4: Use Content Score and offer content tiersVideo 5: Things you can outsource to your virtual assistant
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