SEO Forecasting is an expectation.
Before businesses invest in SEO, they want to know what they’re getting for their money. The pressure for businesses to be data-driven means it’s more important than ever to be accountable for your SEO performance.
And it’s rewarding.
Being able to reliably forecast SEO performance can:
- Win you more clients.
- Increase investment into SEO.
- Challenge unrealistic business targets.
But with so many unknowns – algorithm updates, implementation issues and economic challenges – how can you possibly predict the future?
It’s possible. I’ll show you how to embrace this uncertainty.
Here’s an outline of what you can expect:
- The thing about forecasting
✅ Why forecasting is challenging
✅ The two views of forecasting
✅ Using the outside view
- Why you should forecast
✅ The forecasting cycle
✅ Setting the right expectations
- How to forecast organic traffic
✅ Forecasting for SEO process
✅ Data collection
✅ Data analysis
✅ Forecast modeling
✅ Forecast evaluation
✅ Linear regression + seasonality
✅ Holt Winters
✅ Facebook Prophet
✅ Forecasting with no data
- Why forecasting isn’t enough
✅ Forecast interventions
✅ Using keyword scenarios to show opportunity
- How to forecast organic revenue
✅ Breaking revenue down
✅ Building plausible revenue scenarios
- When you should forecast
✅ Know when not to forecast
✅ Managing communication and risk
✅ Forecast reporting
Sales Page ( more info )
Andrew Charlton – Forecasting For SEO
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