Modern Marketing System (aka “The System”)

Tactics and strategies that used to work are failing. AI, automation, fill-in-the-blank templates and the ‘get rich quick’ pipe dream have all combined to flood the market with uninspiring, ‘same-as-everyone-else’ junk.

And, in response, many marketers are selling harder than ever before just to keep their heads above water.

But, it doesn’t have to be that way. There’s a (much) better way. We know that because, between the two of us, we’ve been on the front lines of marketing for nearly four and a half decades.

We’d like to share with you what we’ve learned along the way… Not a few ideas that sort-of-worked last month. Or last year. (In perfect conditions.)

Tried and true principles that have stood the test of time. Principles that will as true — and as effective — 5, 10, 20+ years from now.

‘The System’ Is For People Who:

Create value for others from their own experience and expertise.
Want to profit from the value they have to share with an audience who values that work enough to pay for it (and love enough to tell others about).
Are willing to do the work to achieve their goals and dreams.
Who care about solving real problems and creating real opportunities for their audience.
Who have a customer-centric mentality and recognize that when they serve first, they get paid (well) and earn financial freedom as a result.