Learn How to Test and Validate Your Business Ideas With Real Customers
Are you trying to find product market fit so you can start selling? Or trying to decide what project to invest in next?
- Learn a clear and practical way to test and de-risk your business ideas
- Create a shared language for testing in your organization
- Pairs with the Business Model and Value Proposition Canvases
Learnings You Can Apply Immediately
Why is business testing important? – Upgrade your mindset
7 out of 10 business ideas fail because we build things nobody is interested in. In the process we waste huge amounts of money and time. Upgrade your mindset from executing business plans to de-risking business ideas.
What is business testing? – Learn the testing process
Maybe you’ve heard of testing before but you don’t know where to start. In this chapter you learn the core concepts, steps and language you need to begin testing with your team.
What are the biggest risks to your idea? – Identify and prioritize hypotheses
You know your idea has potential but at the beginning it’s really just a set of guesses. Ask yourself, what needs to be true for your idea to work and capture these as testable hypotheses. By getting your hypothesis right, you will set yourself up for testing success.
What You Get:
Module 1 – Introduction to Testing
- Upgrade your mindset from executing business plans to de-risking business ideas
- Become familiar with a systematic testing process
- Discover the importance of testing systematically, whether in startups or established organizations
Module 2 – Hypotheses
- Ask yourself, what needs to be true for your business idea to work and capture them as testable hypotheses?
Prioritize and refine hypotheses, and set yourself up for testing success
Module 3 – Experiment
- Choose the right experiment, for the budget you have, and the type of hypothesis you’re testing
- Design experiments that produce strong evidence
Module 4 – Learn
- Capture evidence in an efficient manner as you collect it
- Draw useful insights from a mix of qualitative and quantitative data
Module 5 – Take Action
- Apply four types of action to progress your business idea: collect more evidence, move to the next important hypothesis, pivot or kill your idea.
Module 6 – Manage
- Use the Progress Board to track who’s doing what
- Use the Innovation Scorecard to quantify how much risk you’ve reduced
Module 7 – Present
- Use the pitch template to tell a story about what you’ve learned and suggest a path forward for your idea
Go beyond the book
We’ve found a more effective way to turn you into a master of the testing process. Whether you’ve read the book or not, you’ll get more with the course.
Our course caters to more learning styles with videos, case studies, downloadable templates, checklists, and tools.
Viewable on all devices, you can learn at your own pace anywhere you’ve got an internet connection – which is pretty much everywhere. No lugging around heavy books, or having to fly to our workshops.
More case studies, more examples, and more actionable exercises will help you go further and deeper into mastering the tools.
After years of teaching this content, we’ve distilled it to the essence. Each lesson is designed to be extremely practical, visual, and concise – so you don’t have to spend weeks online learning the content.
Who will benefit from the course
Entrepreneurs & Startups
Understand the future viability of your business idea, and communicate your ideas clearly through evidence to turn your side hustle into a business.
Create evidence-based roadmaps. Bring sales, marketing and product teams together to test interest, price sensitivity and packaging of new ideas, and identify channels and messages that work.
Give your team a shared language, help them move beyond focus groups, interviews and surveys, and make your investment decisions based on evidence.
Strategyzer – Master Business Testing
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