THE LAUNCH COURSE
Ready for your ad campaigns to take off?
Learn the strategy to take your ads further, faster.
CREATING YOUR AD IS STEP 1 OF THE EQUATION.
NEXT, YOU’LL NEED TO LAUNCH IT.
THE HARMON BROTHERS
In this course you’ll learn how to…
- Test your creative for maximum impact and how to use your ad spend to make your creative even better
- Set up your ad account the right way so that you can take advantage of Facebook’s algorithms instead of constantly fighting against them.
- Create a landing page that converts—and how to test into even better conversion as time goes on
- Adopt the “funnel mentality” that gives our campaigns greater Reach, ROAS, ROI—and in turn—ensures we never have to rely on “virality.”
If you’re ready to build your super-brand with ads (or build super-brands for your clients), don’t leave out one of the most important and overlooked aspects of a successful video campaign—the launch. Learn from the TENS OF MILLIONS of dollars we spend every year, and shortcut to your own success.
Why spend money on ads that aren’t working?
When only 42% of marketers say Facebook ads are working for them, yet companies are throwing tens of thousands of dollars per month, per week, or even per day at those same ads …
Something is off.
Even for the companies who are getting a return on their ad spend, it can feel like a guessing game.Wondering, “Will this ad go viral?” is not an ad strategy, and it’s not how you make real, consistent money with ads.
Can I let you in on a little secret?
Very few of our ads at Harmon Brothers ever actually went viral.
Shocking from the team known for “viral” ads like Squatty Potty, Purple Mattress, and Chatbooks, right?
The truth is, on most of our ads, only about 20% of the views come from shares.
The other 80% of views come from the paid ad strategy behind the ad.
That’s because viral is not a good growth strategy. It’s like catching lightning in a bottle–it’s not predictable or sustainable.
Ready for your best launch ever?
We created Launch Ads that Sell to give you a massive arsenal of tools to build a highly-successful ad campaign, without relying on virality. Screw viral. This course is packed with the latest strategy and easy, step-by-step instructions to build your best campaign yet.
Launch Ads that Sell will teach you:
- Exactly what to A/B test for maximum impact, so you can make small changes that bring in larger dollar amounts.
- How to create a landing page that converts, and the exact tests to run for even better conversion over time.
- The “funnel mentality” to give your campaigns better Reach, ROAS, and ROI…and ensure you never have to rely on “virality.”
- How to set up your account to take advantage of Facebook’s algorithms, instead of constantly fighting against them.
- The right emails to send at the right time, to support your ad campaigns and achieve even more sales and repeat buyers.
What You’re Going to Get
Over 15 hours of video instruction from Daniel Harmon & Team HB
Answers to all of your questions private Facebook Group
Feedback on your ads and assignments through the private Facebook Group
10 Editable Workbooks w/the exercises you need to apply what you learn
Checklists, templates, and more to help you implement what you learn
Lifetime access to the recordings to refresh your skills anytime
This course is for you if…
- You want to learn to do effective social ad buying for a video campaign—or you want to learn to do it better.
- We’ll be starting from the ground up so the course can take you from zero to hero—however, this course is also great for experienced ad buyers who want to learn Harmon Brother’s methods for video ad buying.
- You have the authority and ability to create variations of your video. If you created the video yourself, you should be good to go. If you hired someone else to do it for you, make sure you understand any contract terms and have the ability to create variations of the original video(s) you plan to buy ads for.
- You’re willing to put in some work – this course works when you do. If you plan to purchase the course and get to it whenever you get to it, there are cheaper courses out there to procrastinate. But if you’re ready to put in the time, you’re going to see results.
This course is not for you if…
- You only have a single video variation and no ability to create additional variations. This course is hands-on, working in the trenches to accomplish real results. If you don’t have the content to test and advertise with, you may want to consider joining our 14-day Script Writing Challenge to learn how to create a video ad that you can easily tweak and optimize after the edit is “locked.”
- You already have too many customers and too many sales and your ads are doing so good you’re embarrassed. Success can be rough, right?
- You’re looking for a comprehensive course on buying ads on YouTube, Pinterest, TikTok, Diners, Drive-ins & Dives, etc. The principles of this course are valid and useful across platforms, but the ad-buying implementation portion focuses primarily on Facebook.
Harmon Brothers – The Launch Ads that sell