What Are Google Ads Extensions?

Google Ads extensions allow you to put more information about your business in the main body of your text ad.

 

Extension formats include call buttons, location information, links to specific parts of your website, additional text, special discounts, and offers, and more.

 

This extra information can boost your click-through rates and increase the number of customers.

 

Below we will walk you through how to set up the following Google Ads Extensions:

 

1. Location Extensions
2. Call Extensions
3. Sitelink Extensions
4. Callout Extensions
5. Price Extensions
6. Image Extension

 

1. Location Extensions

With location extensions, you can extend your information in your ad by showing your business phone number, address, map marker and the distance and directions from the Google user to your address.

 

All this information makes it easier for potential customers to reach you, and it will drive more traffic.

 

Location extensions can show your business information in various networks—on mobile devices and on computers—on the Search Network, Display Network, and Google Maps.

 

Location extensions are charged as usual for clicks on your ad, as well as for certain interactions that extensions provide (like clicking on a call button or a link).

 

 

 

2. Call Extensions

Call extensions enable you to add phone numbers to your ads, which encourages potential customers to call you directly. With call extensions, you can significantly increase clickthrough rates.

 

Call extensions make it one of the easiest ways to add a phone number to an already existing ad. Normally when you put a phone number somewhere else in the text, there is a chance that the ad may be disapproved, so the best way to include a phone number is by using a call extension.

 

The clicks on your number cost the same as headline clicks, and you can easily track your conversions by turning on call reporting and counting every call as a conversion.

 

Call extensions can be added at the Account, Campaign, or Ad Group level, but if added to all three, only the most specific extension will be used (so in this case at the Ad Group level).

 

Besides the search network, call extensions can also appear on the Display Network. But do remember those call extensions on the display network will only appear on mobile phones, and cannot be used for Display remarketing campaigns.

 

The cost for call extensions would be the same as you would normally be charged for a click on your ads, plus you would be charged for certain interactions that the Call extension would provide (like clicking on the call button).

 

Call extensions come in two forms: your phone number (on desktop) and a call button (on mobile).

 

On desktop

 

 

 

On mobile

 

 

3. Sitelink Extensions

To add more links to your ads, you can create sitelink extensions. Sitelinks are the blue links that you see under Google search results (see image below).

 

When people click on such a link they will be taken to specific pages on your website. This way you can send traffic directly to what
they want to know or buy.

 

You can add sitelink extensions at the account, campaign, or ad group level. You specify the link text (what shows to people) and the URLs (the pages they click to). Sitelink extensions can be used in Search campaigns and Video campaigns.

 

In Search campaigns you can show a minimum of 2 and a maximum of 6 sitelinks on a desktop, and on a mobile device the minimum is 1 and the maximum is 8.

 

Video campaigns have a minimum of 2 sitelinks and a maximum of 4. The cost of a click on a sitelink is the same as the cost of a click on the headline in the same ad.

 

Sitelinks offer more opportunities for users to click on or within your ad, the good thing though is you won’t be charged for more than 2 clicks per ad impression, and if someone double clicks on an ad, it will be called invalid or just counted as one click.

 

 

 

4. Callout Extensions

Callout extensions let you promote special offers to shoppers, like for instance if you offer free shipping or 24-hour customer service.

 

You can add callouts at the account, campaign, or ad group level. Callout extensions offer a lot of flexibility. For example they let you create your own callout text, specify where to add them and in which order, and schedule when you want them to show up.

 

You can show a maximum of 10 callouts in addition to the text of your ad. The amount of callouts you show depends on the character spacing, browser, and device you’re using.

 

You will be charged for callout extensions the same as you would normally be charged for clicks on your ad.

 

 

 

5. Price extension

Price extensions will allow you to show a price for your product or service which helps you showcase them better, and will link potential customers directly to what interests them on your site.

 

You can find price extensions below your text ad on desktop and mobile, and they give you more space to tell people details about what your business offers.

 

They show as a set of up to 8 cards that people can view to see different options and prices. Once on your price menu, people can go directly to the item that interests them on your site.

 

 

 

6. Image extensions

Image extensions are like the word says – an extension of your ad with an image. By Uploading a relevant image you can enhance the text in your ad, which can encourage more potential customers to click on it.

 

File Formats: PNG, JPG, static GIF
Maximum File Size: 5120 KB

 

 

 

 

check more articles

Best Targeting Options For Google Ads Campaign

How To Write Google Ad Copy With Examples

Bidding Strategies For Marketers : Increase The ROI

The Basics Of Google Ads : How Does Google AdWords Work?

 

Conclusion – Key points

 

1: The key objective in delivering ad extensions is providing people with the right information at the right moment. Ad extensions assist companies in generating more qualified leads by providing people with relevant information up-front.

 

The primary benefit of using structured snippet extensions in your ads is to give users specific information about what you’re offering, before they visit your website. Search ad extensions matter because they increase engagement and influence ad quality.

 

2: Seller ratings extension is the only available as a full automated ad extension.

 

3: Use at least three extensions for each campaign or ad group: At the time of each auction, your ad will be assembled with the most
appealing extensions. More eligible extensions give your ads more opportunity to meet users’ specific needs.

 

4: 4 is the maximum number of ad extensions that can show for a particular query or device at any given time. Maximum 4 ad extensions can show for a particular query or device at any given time.

 

5: Automated extensions can give you more robust ads and more chances to win new customers. When an automated extension is predicted  to improve your ad’s performance, Google Ads automatically creates and displays it below your ad.

 

Sitelink, callout, and structured snippets are the ad extensions that can serve automatically.

 

 

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