A Sale page is a special webpage designed to promote a single product, service, idea, or offer. Emphasis on single. ONLY ONE OFFER per Sale page. so to convert more users, you will have to be aware of key elements of sales page

 

Some people mistake promoting more than one offer on their Sale page. Please don’t. Stick to showcasing only ONE.

 

So What’s a SalesPage?

A sales page is a landing page whose purpose is to make you money! The goal of the Sales Page is to sell your products or services.

 

The sales page MUST promote only ONE product or service. Forget about trying to sell multiple items with this special page. Stick to one, and only one.

 

Now that you know what a sales page is, let me introduce you to the most important metric of the online world.

 

 

The goal of a SalesPage

The goal is to get your potential customers to take one action. In marketing terms, is to make a conversion.

 

This action (the conversion) could be:

• Downloading your ebook
• Buying your product or service
• Subscribing to your newsletter
• Registering to participate in your event
• Giving you their email

 

Can you see the potential of using a Sale Page to get new clients, or to sell your stuff? Imagine everything you can do with it. There are no limits.

 

Above all, a Sale Page is a magnet for emails. You usually ask users to provide their email (and sometimes their money) for the ebook, information, service, or product you are promoting.

 

Most companies use Sale Pages to ask their audience to subscribe to their newsletter. we suggest you do the same. As, once you have their emails, guess what you can do with them? If your answer was, “sell my services and products to them,” you are 100% correct.

 

 

The 12 Elements of Sales Page

Your sales page should have the following ingredients:

1. Main Headline

2. Secondary headline

3. Lead

4. Body

5. Sub-headlines

6. Bullet points

7. Social Proof

8. Risk Reversal

9. Bonuses

10.Call to action (CTA)

11. FAQs (Frequently Asked Questions)

12.P.S.

Let’s dissect each of them.

 

1. Main Headline

The headline is the ad for your sales copy. It’s usually the first thing your webpage visitors see. So make sure to make it as catchy as you can.

 

The main headline should activate your market’s curiosity.

 

 

 

 

9 Headlines Formulas You Should Use in Your Sales Copy

 

• FORMULA 1

– Imagine {Action}, and waking up to {Desired Outcome} just {Timeframe}

– Imagine tweeting a couple of times a day, and waking up with $100,$1000, $1500, $2500+ in your bank account a couple of days later.

 

• FORMULA 2

– The Absolute Simplest Way To {Desired Outcome}

– The Absolute Simplest Way To Monetize Your Skills And Make A Full-Time Internet Income.

 

• FORMULA 3

– Secrets That Helped Me {Desired Outcome}

– Secrets That Helped Me Jump From A Low-Paying Job To Quitting My 9-To-5 In 4 Months To Live 100% From The Internet.

 

• FORMULA 4

– {Action} like {Famous Person or World-class Performer}

– Make money like the Wolf of Wall Street Write like a New York Times bestseller

 

• FORMULA 5

– Develop/Build The {Desired Outcome} You’ve Been Looking For.

– Develop The Bullet-Proof Mindset You’ve Been Looking For.

 

• FORMULA 6

– The secret of getting {Desired Outcome} in {Timeframe} {Claim}

– The secret of getting strong and shredded in 3 months with only 2 hours of weekly workouts.

 

• FORMULA 7

– Little Known/Hacks To {Desired Outcome} Without {Obstacle}

– Little known ways to learn anything faster without rote repetition

 

• FORMULA 8

– Quick Way To {Desirable Outcome} Without {Pain}

– Quick Way To Created iPhone Apps Without Coding

 

• FORMULA 8

– {#} of {Items} You Can Steal From Me

– 9 Headlines Formulas You Can Steal From Me

 

Here are some great resources to learn about making headlines.:

30+ Ultimate Headline Formulas for Tweets, Posts, Articles, and Emails

51 Headline Formulas To Skyrocket Conversions (And Where To Use Them)

 

2. Secondary Headline

The Secondary Headline should target your prime prospect’s pains and/or dreams. It’s optional, but, when used correctly, it will keep your readers glued to your sales page.

 

The secondary headline can be longer than the main one. The good news is you can use the same formula to craft both the main headline and the secondary one.

 

 

3. Lead

A lead is an advertising tool that targets the pain points and aspirations of your market.

 

“What’s a pain point?” It’s your market’s struggles and fears. It’s what prevents the people inside your market from achieving their goals. List your potential buyers’ obstacles, objections, complaints, misconceptions, and common beliefs.

 

“What are aspirations?” They are your market’s dreams, goals, and… wait for it… aspirations. Think about where your products will take your buyers.

 

What can your buyers achieve when they follow through with your instructions? A lead is very simple to compose. Most of the time you’ll see people using the “If, Then” formula. Here’s the “If/Then” formula in all its glory.

 

If you {list pains and aspiration} then {this is what is going to happen}.

 

Examples of the IF part of the “If, Then” formula:

• If you need to put an end to most of your financial struggles… (pain)
• If you want to unearth the tricks to unlock your learning powers… (aspiration)
• If you’re struggling to learn the money-making skills of the future, you’ll find the skills needed to end this struggle. (pain)
• If you want to develop your brain power and use it to get real results…(aspiration)
• If you’ve ever wanted to become better at anything, this guide will help you achieve that FAST. (aspiration)
• If you dream of a life of abundance, yet you find yourself constantly tired and unengaged… (aspiration)

 

As you can see, I’m stating both the pains and aspirations.

 

If you find yourself struggling with finding your market’s pains and aspirations, find an answer to the following questions:

• What’s keeping your market awake at night?
• What motivates them?
• What are their goals, dreams, and aspirations?
• What makes them fearful, happy, joyful, or sad?

 

Answer these questions and you’ll be able to create great sales text for your offers.

 

Now, let’s talk about the Then part of the “If, Then” formula:

• … then, you’ll soon discover the practical methods that will radically help you improve your life.
• …then it is my opinion, based on 10 years of professional experience, that you are about to unravel the true potential of your brain.
• …then, you’re about to read something that will potentially change the way you view building your profitable personal brand. Here’s why…

 

The “then” part promises something BIG. Be sure to make bold promises. And, furthermost, be sure to deliver on those promises.

 

4. Body

The body is where you’ll add the bulk of the sales page. This includes stories, testimonials, social proof, videos, photos, icons, sub-headlines (more on this later), and your promises.

 

It’s also where you answer the following questions:

• What can your product do for your buyers?
• What is your product?
• What are the next steps?
• Who is this product for?
• What are the features?
• What are the benefits?
• How does the product or service work?
• How much does it cost?
• What will your buyers get? (how many pages? How many videos? Any additional resources?)

 

5. Sub-headlines

Use Sub-headlines as a way to differentiate between the different sections of the body of your sales page. we suggest you use as many as possible.

 

Why should you use sub-headlines inside your sales pages? Here are some commonalities of how people read sales pages:

• Most people skim the text.
• Most people only read the sub-headlines.
• Most people don’t believe in your main claim at first. The sales page is made to overcome their disbelief.
• Most people don’t buy – in my experience, some people need to see the offer 3-5 times before buying it (this is why I always tell my students to promote, promote, promote).

 

Add as many headlines as you can to your sales pages. And remember, most people don’t read the whole sales page. They skim it.

 

6. Bullet points

Humans love listicles.

 

A bullet point is a brief statement. You use bullet points to highlight the benefits of your offers. Great sales pages usually have tons of bullet points.

 

 

If you’re wondering how to write bullet points, just imagine they’re headlines. You can basically use the same formulas for writing headlines and bullet points.

 

Here’s a tip for people who sell information products: you can write your bullet points first and then use them as a guide for creating your information product.

 

7. Social proof

“Social proof is based on the idea of normative social influence, which states that people will conform in order to be liked by, similar to, or accepted by the influencer (or society) . – Conversionxl” 2

 

It’s how you let other people’s words and actions do the selling for you. Use video testimonials, written testimonials, star ratings, reviews, case studies, client logos, press coverage, follower count, team profile, most popular product, endorsements (celebrity endorsements), total sales, total profit, use anything that PROVES that your offer works.

 

8. RiskReversals

What happens if the buyer regrets buying your product?

What will happen if they don’t like your product?

You answer these questions during the Risk Reversal section of your sales page.

Recommended Risk Reversal is: 100% No-Risk 30-day Money Back Guarantee.

 

9. Bonuses

Everybody loves free stuff. A bonus is a freebie you give people for buying your stuff.

 

For example, let’s say you’re selling a course about creating a website. What could the buyer get as a freebie for buying your course?

 

Here’s a list of bonuses you can attach to your offers:

• One (or many) of your ebooks that complement the offer.
• A workbook
• Cheatsheets
• Resource list
• An exclusive video of a live coaching session
• A short guide about building offers

 

Make sure that these bonuses ADD value to your offers. A bonus is not only something you “give away for free”. It’s something that makes the offer FEEL more valuable and more attractive to your potential buyers.

 

10. Call to action(CTA)

A call to action (CTA) is a special instruction you give to the reader. You need to be ABSOLUTELY specific about what you want your reader to do.

 

For example, “When you’re ready to destroy the mental barriers that are keeping you down, click the blue button below to get this brand new ebook.”

 

End the sale page with a fancy, colorful button that sends the person to the payment web page.

 

“Which message should I add to the button?” Stick to the basics. Use any of the following Calls To Action (CTA) for your button.

• Buy now
• I want this
• Download now
• Subscribe
• Enroll Today
• Download your free copy
• Join our tribe
• Start your free trial
• Find your dream job
• Get your free guide
• Subscribe for 100% FREE
• Yes! I want this
• Join our community
• Send me a copy
• Start your free trial
• Order Now
• Get the results you want
• Kickstart your career today
• Get Instant Access

 

 

11. FAQs(Frequently asked questions)

Here’s where you’ll provide answers to common objections and questions people usually ask themselves before buying. Take some time to think about these objections and questions, and be sure to add them to your sales page.

 

For example:

• What is your refund policy?
• How long do I have access to this information?
• What exactly do I get?
• Do I need to have a product or service to sell to apply this information?
• What if I am unhappy with the course?
• What skills will this course teach me?
• What equipment/tools will I need to complete the course?
• What do I do if I need help?

 

12. P.S.

“PS stands for postscript. It comes from the Latin postscriptum, which literally means “written after.” A postscript is an additional thought added to letters (and sometimes other documents) that comes after it has been completed.” – Grammarly

 

Page visitors don’t usually read the whole sales page. They scroll down, they scan the page, and they sometimes read the headlines, sub-headlines, and bullet points. Visitors skim your Sale page.

 

Page visitors usually scroll down to the bottom of the page to see the product’s price.

 

And this is where you should place the P.S. at the end of your sales page. Use the P.S. as a concise way to pitch your product and to ask the visitor to take action on your offer.

 

Here are some examples:

• “P.S.: Time’s running out. This offer will end in 24hrs. Take action now. Are you ready? Will you go for it? Click here to get this guide.”
• “P.S.: Here’s a summary of what you’ll get: A 12-video course that will show you the ins and outs of Gumroad so you can increase your sales, get higher conversion rates, collect more testimonials, and avoid hours of trial and error. Plus you’ll get 3 bonuses… all for $97 ($497 value).”

 

The Average Conversion Rate of Sales Page

Now you have implemented all the key Elements of Sales Page and now is the time to start your conversion from land page , lets is imaging you posted a link to that product you just launched to the market? Imagine, if you will, that you’re selling luxury watches.

 

After a full day of promoting your watches, you noticed that 100 people clicked the link that you posted. These people are visiting your website.

 

We can also say that these people are viewing or reading your website, but, for the sake of simplicity, I’ll call them Visitors (because they’re visiting your Sale page). Imagine that 8 out of the 100 visitors bought your watches. This means that you have an 8% conversion rate.

 

How To Calculate The Conversion Rate

(Total Conversions ÷ Total Visitors) x 100 = % Conversion rate

Now using numbers: (8 Conversions ÷ 100 Visitors) x 100 = 8% Conversion Rate

Now using watches: (8 Watches sold ÷ 100 Visitors) x 100 = 8% Conversion Rate

 

(In marketing terms, people would say, “My sales page has an 8% conversion rate.“ or “My landing page converts at 8%.”)

 

So, the conversion rate is the percentage of visitors who took action on your offer. As you already know, the goal of your sales page is for the visitors to take the action you want them to take, which is buying your product.

 

 

How to Increase Sales Page Conversion

As stated before, Conversation Rate is the most important metric of your Sale page. Having a low conversion rate sucks!

 

Imagine getting 1 sale out of 100 visitors, or a 1% Conversion Rate. That’s a dismal rate since the average conversion rate across every industry is between 2.8% and 6%.

 

If you have a low conversion rate, how do you make it go up? You do so by:

• Making your offers more attractive.
• Using better imagery and graphic
• Writing better sales copy.
• Adding social proof.
• Implementing what you’ll learn in this guide.

 

 

Check more interesting Articles:

8 Best Sale Funnel Platforms You Should Try

Beginner Guide To Conversion Rate Optimization (CRO)

The Ultimate Sales Funnel Terms

 

 

Conclusion

So now that you know what to add to your sales pages, how are you going to present all of that information? let me know in the comment section below

 

 

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